WPR have sifted through the good and the bad to bring you our favourite picks of this week’s headlines, PR hits and PR fails. Enjoy!
Mr Bean! He has been named as the most tweeted part of Danny Boyle’s magnificent opening ceremony as the Rowan Atkinson persona had audiences across the globe chuckling. The comic was an added extra to the London Symphony Orchestra performing an entertaining homage to the Olympians of Chariots of Fire.
Once again McDonalds are in the bad books. The Guardian this week reported how McDonalds are at the bottom of a brand reputation tracker which monitors Twitter sentiment toward the 25 official sponsors of the London games. The very popular (this week anyway!) Boris Johnson, mayor of London has told reporters this week that criticism of McDonald’s was “all just bourgeois snobbery”. His comments received a backlash of negative comments on social media which resulted in the McDonalds brand taking a significant backslap a day before the opening ceremony, in a daily Olympic Twitter tracker of the social glow around the official sponsors.
Stunt of the week
Gillette pulled a great stunt on German shoppers when they introduced the ProGlide Edition by building a winner’s podium in the middle of a store which showcased the product. The podium enticed shoppers to stand on the podium whilst grabbing themselves a freebie razor with a rather spectacular consequence. Watch the video here:
Facebook is just a stone’s throw away from 1 billion active users. The number of monthly and daily active users has almost doubled since this time just two years ago. Many interesting statistics were revealed including the number of monthly users on mobile, which has increased 3.5 times since 2010. Facebook has 955 million active users, and of these they have reported that 85% of them are creating content, this can be anything from uploading content to the site or clicking ‘like’ on a page. This gives a great insight into how Facebook is still as valuable as it ever has been and is still massively engaging.
Our favourite Headline of the Week isn’t so much a headline but rather a picture which doesn’t need any words…
We’ve saved the best till last; our celebrity endorsement of the week is David Beckham who has donned his H&M bodywear range in a stunt which provided travellers with a spectacular view as they were welcomed to Great Britain. Unfortunately, Beckham did say in February that his ‘naked days are over’, so make the most of it!