It’s that time again, WPR’s roundup of the week’s top stories. The Olympics have dominated many headlines this week so we’ve picked the best of the bunch.
PR Hit
The alcohol industry has been having a tough time recently. The many rules and regulations they have to abide by for advertising is forever increasing and getting more restricted. This video for Ultima Vodka is a brilliant way to show some good, clean PR for the company whilst showing their creative side. It caught our eye this week, as it did for over a million of you and it is the perfect way to end a Friday.
http://www.youtube.com/watch?v=msHFJhMqaKI
PR Fail
We haven’t seen one front page that hasn’t featured our great successes in the Olympics. Unfortunately, two newspapers got it slightly wrong by featuring the wrong team photo. Oops!
https://twitter.com/WPRAgency/status/233117253170769920/photo/1
Stunt of the week
There were a few stunts this week which caught our eye but one which had us suffering from PR envy was the Porsche dream car campaign to encourage more test drives. An affluent Toronto neighbourhood was treated to a one of a kind postcard when a photograph of a $90,000+ Porsche 911 Carrera S pulling out from their driveway landed on their doorstep, giving the impression they were the owner. It gives a whole new perspective on direct mailing.
http://www.youtube.com/watch?v=AxvAZDpHC_Y
Media changes
Rihanna – most known for her provocative performances and choice of costumes.
Nivea – most known for their clean cut image of beauty. Was it ever going to work?
This week Rihanna was dubbed a ‘no-go’ ambassador for Nivea and is no longer the face of the brand. Rihanna signed up to represent the brand in 2011 but has been persistently pictured embracing the party lifestyle, an image not to be associated with the ‘trust, family and reliability’ image Nivea has created and is known for.
Tetley has embarked on their biggest marketing programme for ten years in a bid to attract a younger audience. The tea giant has invested £10 million to modernise the brand and attract a younger audience of tea drinkers. The campaign features a combination of TV ads, sponsorship, radio promotion as well as the first brand to use, ‘Ad Pause’, the new digital advertising format on Channel 4’s 4oD player. The video below shows just how they plan to do it.
http://www.youtube.com/watch?v=Cwl1PPuUrr4&list=UUUGcN1idol4WldcVeqiPH0Q&index=1&feature=plcp
Our Headline of the week is a photo again, and of course it is Olympic themed. The Times today had a great wrap for the newspaper which featured Usain Bolt as he crossed the finish line when he won the men’s 200m final.