Oil price fixing: the real story is the impact on business

The news that both Shell and BP were raided earlier this week in a price fixing probe has been greeted with hysterical headlines about the cost to consumers. The Daily Mirror screaming “They’re bleeding us dry” probably being the best example from yesterday’s front pages.


However, the ‘price at the pump’ is something of a distraction in this case. Yes, motorists have had their pockets picked, but I doubt that price fixing has had a dramatic impact on consumer behaviour.


Ten years ago I was doing 30,000 miles a year at 80p a litre, but my behaviour has not changed now that the price has risen to £1.40 a litre. I’m still doing the same sort of mileage.


All of this could lead the oil companies to argue, if any case comes to court, that this is a victimless crime. They’d be wrong.


The real issue here is potentially the impact on business. Let’s take the road haulage industry for example. Typically, the industry operates on very slim margins, in fact I remember one former client of mine existing on an operating margin of circa 2-2.5%.


That leaves no room for error let alone coping with the potential effects of price fixing. What’s more, all too often at least a portion of any increase in fuel prices cannot be passed onto customers – it just has to be absorbed.


And that’s just one example. What about courier companies, service industries with large car fleets and even your average white van man. The damage to business if this is proven is incalculable.


Of course this absorbing of cost increases by business has a knock on effect on wages and investment. I’ve seen figures this week which suggest that new product development is at historic lows in the UK. Real incomes for employees have not risen in ten years.


I was genuinely shocked at the rigging of LIBOR in London, the benchmark interest rate from which all other interest rates, globally, are taken. I don’t know whether I’m just becoming punch drunk from all of this but the news of the oil price fixing didn’t hit me in the same way.


The truth of the matter is, the pendulum has to be swung back towards greater regulation which might help “real businesses that actually make stuff” as one former Chief Executive client of mine told me a while ago.


The best way to start is for the Serious Fraud Office to prosecute some people.


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10 Thoughts from Sir Martin Sorrell


I had the pleasure last night of attending the annual MacLaren Memorial Lecture at Aston University given this year by Sir Martin Sorrell of WPP.  In the course of a fascinating talk, Sir Martin touched upon many of the ‘big issues’ from globalisation through to the rise of China (apparently the Chinese leadership don’t even know how many people are in their country), new media and WPP strategy.


He closed his address by offering 10 thoughts on the future.  Here they are:


1: The world is shifting south & east

The shift is taking place in Europe as well as globally.  The key axis in Europe is now Germany, Poland & Russia.


2: There is still huge over-capacity across most sectors

From the car industry to PR to advertising to consumer electronics there is too much capacity available which means the talent war is going to get even hotter.


3: The web will continue to rise

The web will continue to disintermediate traditional business models with companies able to go direct to consumers rather than via wholesalers or distributors.


4: Retail power will continue to grow

But that does not necessarily mean Tesco, Carrefour or WalMart.  The big threat perceived in the United States is Amazon which threatens even more rapid disintermediation.  Online distribution is changing the relationship between manufacturers and retailers.


5: Internal Communications are even more important

“Get your people onside, explaining clearly strategic and cultural change”.


6: Think global and local

Regional is out.  Companies need to be either hyper-sensitive to local market conditions or global.  Somewhere between the two doesn’t work.


7: CFO and procurement power is increasing

“We are increasingly negotiating with finance people in the room”.  The traditional marketing officer is losing power.


8: Continued growth of government

Big government is here to stay for the foreseeable future.  Government will be an investor, intervener and regulator and it will spend a lot of money as it seeks to get its message across.


9: Acceptance of sustainability

And that does not mean just being green, it means CSR as well.  “Doing good is good business” is now widely accepted.


10: Further consolidation

There will be further consolidation across all sectors.  Companies will build market share via acquisition or choose to huddle together to protect themselves against the chill wind.


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InsPRation

Without speaking too soon, summer is hopefully within reach. It’s definitely trying its best to make an appearance, but whilst we wait, let’s look at this week’s hot picks of PR. There’s some real imaginative, insPRation to admire. Enjoy!


PR Hit


One campaign that has not only caught our PR eye but also our more sensitive side is a campaign by Furniture Village. The story has hit national headlines for both of these reasons, as the huge furniture retailer announced they have teamed up with Britain’s oldest gardener to target the Twitter generation.


Ralph Hoare, who has been gardening since the age of six, will be celebrating his 105th birthday this year. He will reply to gardening queries through the Furniture Village Twitter (@OfficialFV) over the coming months, in between tending to his own garden, of course. An imaginative story that was featured on the BBC and the Guardian, amongst others.



PR Fail


Nokia were left not only sad but also a little embarrassed this week as they announced the closure of their flagship Nokia store in Shanghai, but no-one noticed. The store was the phonemaker giants largest remaining store after having to make a series of shutdowns. The Nokia Flagship Store SH account on Sina Weibo (a Chinese microblogging website) had only 938 reposts of its “Goodbye Shanghai” post in three days. Posts on Weibo are known to generate tens of thousands of interactions; however, the account only had 4,251 fans.


Stunt of the Week


April Fools is always a strife time of year for stunts; good and bad. BMW not only created a funny stunt but one that fooled mummy bloggers across the country. They have (supposedly) launched the limited edition BMW P.R.A.M. (Postnatal Royal Auto Mobile), a soft-top convertible available in Princess Pink or Royal Blue. In the press release they say, “With two or four-wheel-drive, it rides as smoothly on a polo field as it does down The Mall and comes with air conditioning and built-in extendable flagpoles as standard. For those who are ‘too posh to push’ this masterpiece of motherhood even comes fitted with N.A.P.P.I.E. (Nanny-Assisting Petrol-Powered Injection Engine).”


We absolutely love this prank, we’re just annoyed that we can’t actually buy one for real.



Celebrity Endorsement


You may have heard about the latest YouTube sensation, Robbie Novak. The ten-year-old, also known as “Kid President”, has become a furore after his inspirational YouTube videos have attracted an impressive 17.6 million views. This week Novak met President Obama during the White House’s Easter celebrations and also starred in the White House’s April Fools’ Day stunt.


They also gave each other a little advice, Novak told Obama, “You’re doing awesome”. Obama responded with, “You keep on doing the great work you’re doing, I’ll keep doing my best and between the two of us, maybe we can kind of get things going in a good direction”.


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The Death of Google Reader: Don’t be Evil


The rather unceremonious announcement last week that Google Reader would cease to exist as of the 1st of July 2013 was met with a reasonable amount of ire across the net. A “save Google Reader” petition hosted by Change.org has received 125,000 signatures so far!


Whilst in my opinion there are probably more important petitions to be signing (the petition to make R.Kelly’s Remix to Ignition the American National Anthem being one of them) there are a few interesting things to consider with this announcement.


Firstly, censorship – for many across the globe Google Reader is the only way they can get around their country’s censors. Google’s vast and secure server farms, with multiple redundancies, are apparently easier for the average Iranian user to access (and harder for the censors to block) than those of competitors such as Feed.ly. As Google Reader goes, so does uncensored news and views from across the globe. Something we in the west take very much for granted.


Secondly, there is the issue of Google’s ad revenue. One interesting comment in last week’s FT read -


“Google killed Reader because they realised that the effect of people reading stories in Reader is that they visit the underlying sites less. And nearly all of those sites are likely to be using Google ads, which is Google’s primary source of revenue. So goodbye reader and indeed – what happened to the all the talk of open standards and freedom of information? Don’t be evil? Tsk tsk tsk.”


As ever with these things, it’s all about the money.


Thirdly, the death of Google Reader could be seen to mark the end of RSS which makes the fact that Google’s own RSS Subscription Chrome browser extension has disappeared from the Google Chrome Web Store all the more telling.


In my opinion there are certain web users who prefer to select their own collection of website news rather than get lost in the chaotic world of “serendipitous discovery.” Admittedly, this is a certain type of user – journalists, programmers, researches etc. and whilst they don’t make up the majority of web users they are a hugely engaged group. As The Guardian aptly put it, killing Reader is like killing the bees.


It’s also worth noting that Google Reader drives considerably more traffic than Google Plus (you know, that social network Google have been pushing down everyone’s throats for the past two years). I suppose what this all comes down to is that the internet isn’t as important to Google as its new glasses are. Blue skies and all that!

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You can’t prove anything with statistics!


The Office for National Statistics manufacturing figures released earlier this week make for dire reading, but I wonder whether there are others in the UK’s manufacturing base who are as confused as I am.


I am not for one moment saying it is easy out there, but the 1.5 per cent drop in output paints a picture of doom and gloom above and beyond what I am seeing and hearing.


Traditionally, with a drop of that magnitude the smaller players are the ones to suffer first.  But whenever I have been to visit smaller engineering subcontractors in recent months the usual response to my question about business conditions has been “busier than ever” or “flat out”.


Bigger manufacturers are going equally as well and in conversation a senior manager at one last week it was clear that frustration with the statistical acronyms, be it ONS, EEF or CBI is close to boiling over.


In fact, he made a very interesting point, namely that his sales performance used to closely track the Purchasing Manager’s Index (PMI), but that in recent years there has been a noticeable divergence.  In other words, as the PMI has gone south his sales performance has been remarkably robust.


Why is this?  I’m no statistician, but I do wonder whether the official statistics are at the same time too generic and too heavily weighted towards manufacturers supplying under-performing sectors, like construction, and insufficiently weighted towards high growth sectors like aerospace.


Perhaps, in the same way that champagne has been dropped from the Retail Price Index, one or two of the more glass half-empty purchasing managers need to be shunted off into retirement.

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The Papal Conclave: my vote goes to Cardinal Collins of Toronto


I got in last night just in time to see black smoke coming out of a chimney on the Sistine Chapel, signifying that the great and the good of the Catholic Church had failed to reach agreement.


It’s tough choice, not least because it’s a tough job.  The next Pope apparently has to be God’s representative on Earth; an outstanding theologian; chief executive of a global organisation and be armed with the patience of a saint, which, apparently, he has every chance of becoming one day.


But I can’t help wonder whether the new Pope also needs better PR skills than his predecessors?


On Channel 4 News last night, Jonathan Rugman door-stepped Cardinal Thomas Collins of Toronto coming out of his hotel in Rome, cassock in hand, making his way to a taxi to take him to the conclave.


“How long do you think this is going to take?” asked Rugman.  “Well, in 1200 it took three years, they had to take the roof off wherever they were [to get the Cardinals to make a decision],” Cardinal Collins replied.  “I’d hate to do that to the Sistine Chapel; you’d wreck a lot of good art.”


Cardinal Collins made me laugh and it’s a long time since anybody in a cassock did that (not intentionally anyway!).


I turned to my wife and said.  “I’d vote for him, he seems like a nice bloke.  He’s personable, approachable, humble and can laugh at the world.  Catholicism needs somebody like that.”


As he opened the door of his own taxi, Cardinal Collins waved happily and delivered a blokish farewell to Rugman and his camera crew, “See ya guys.”


Alas Cardinal Collins is not one of the bookies’ favourites.  Apparently, the front runner is Cardinal Odilo Scherrer, a conservative with strict views on everything from contraception to what you should eat for breakfast.


He doesn’t sound like much fun does he?

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So the banks won’t lend, is it time to nationalise?


Yesterday’s figures from the Bank of England about UK bank lending to business are shocking.


In the final quarter of 2012, despite a new government scheme, called the Funding for Lending Scheme which has given them £14 billion to encourage loans, our banks have actually managed to lend less than before.


In other words, the scheme had the opposite effect to what was intended and British business remains starved of investment cash.


Chief culprits are, incredibly, the state-owned banks, namely RBS and Lloyds HBOS.  Lloyds, which is 40%-owned by the taxpayer, cut back its lending by more than £3bn during the last quarter of 2012.  RBS reduced lending by £1.6bn.


Where has the money gone?  To rebuild bank balance sheets decimated over four years ago at the height of the financial crisis is the answer.


We have now had the sight of two successive Chancellors of the Exchequer (Darling and Osborne) and a Business Secretary (Cable) imploring our banks to lend to business.  All appeals fall on deaf ears.


What is the answer?  As Lord Lawson of Blaby, former Conservative Chancellor of the Exchequer, said recently in an article in the FT, the way forward would appear to be to turn RBS into a national business bank of the type that has been running in Germany for years.


Should we be worried about bankers voting with their feet and going abroad chasing their bonuses which would be lost with nationalisation?  Not according to Lord Lawson.  “These are not particularly impressive individuals,” he said of young bankers in the City.  ”They’re all of them easily replaced, particularly in today’s labour market.”


Amen to that!

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InsPRation

PR Hit


If you’re sick of charging your phone on a daily basis, then Nokia has found the solution. The Nokia 105 was unveiled this week as the mobile phone that can last 35 days on a single charge – for £13 it has a colour screen, built-in torch and an FM radio. It is aimed at emerging markets where electricity is rare but will probably be quite popular with those not quite technically savvy or just as a back-up phone. The story circulated all of the major titles and is a great bit of PR for Nokia as it not only informed of the new product but also the smartphones that everyone has grown to need in their lives.


PR Fail


Tesco have caused a bit of stir after shoppers were left confused by some chocolate that were supposedly half price. Supermarket bosses advertised a box of Thornton’s Premium Collection chocolate as half price, but the label actually showed a charge of 5% more than the original price. The offer was noticed by customers at the Tesco Express at the Mailbox, in Birmingham City Centre.

Stunt(s) of the Week


This week’s stunts have a theme of making small things rather large. Adidas made an impression with a pop-up store that was a large-scale replica of the famous brand’s bright blue shoebox from its ‘Adidas Originals’ range. This is already a good contender for the round-up at the end of the year of the best stunts.



Fisher Price also grabbed our attention with an adult-sized bouncer. It sounds like something made up in dreams but the stunt was revealed at The Baby Show in London to give exhausted parents the chance to see the world through their baby’s eyes. The bouncer measures almost three metres long and two metres high, and comes complete with hanging stuffed toys for entertainment and a vibrating function to send mothers and fathers peacefully into the land of nod.


Media Changes


Tesco has everything you could want to buy, making your weekly shop less of a chore as you can find everything in the one place – that now includes DIY flatpack log cabin. The supermarket giant has now gone into property; shoppers can pick up a Finnlife structure complete with five rooms and a ‘handy upstairs storage area’ for £9,999. The Helsinki model even has a decking area where homeowners can sit and soak up the sun; an upgrade includes a guttering kit, laminate flooring and even underfloor heating. It’s not a bad offer considering the 19,998 Clubcard points that can be earnt and the £5 delivery charge.


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When it comes to financial credibility, the joke is on the ratings agencies!


The extraordinary thing about the loss of our ‘cherished’ AAA credit rating is not that the Chancellor hitched his economic credibility to it in the first place.  Actually, that is fairly incredible but it isn’t the most incredible.


Neither is the most incredible thing the fact that acres and acres of newsprint have been devoted to this ‘disaster’.  Nor is it the fact that almost everybody (including Ed Balls), quietly agrees that it is not going to make a blind bit of difference to our ability to raise money in the capital markets.


No, the most incredible thing is that anybody is even remotely listening to Moody’s in the first place or for that matter their competitors namely Standards & Poors and Fitch’s.


In fact, when I heard that the AAA rating had been removed I laughed!


Why?  Because the main culprits for the financial meltdown in 2008 are as follows.  Firstly the global investment banks who played Russian roulette with the weapons of mass destruction now known as CDOs (credit default obligations).


Secondly, the major accountancy firms who declared the investment banks to be solvent, despite the fact that they had no way of knowing the potential liabilities of banks holding the CDOs.


Thirdly, the politicians who with a combination of either light touch regulation or total disregard for regulatory norms let the banks run amok.


Finally, the credit ratings agencies who gave credibility to the slicing, dicing and securitisation of dodgy mortgages in what became known as the mezzanine CDO market by giving them AAA ratings despite not having a clue what was in them.


In fact, by all accounts the conversations between the ratings agencies and the banks went something like this.


Banker:  “You know that stack of securitised mortgages you gave AAA ratings to a few months ago?”


Ratings agency:  “Yeah”


Banker:  “This one’s exactly the same”


Ratings agency: “OK then, you can have another AAA.”


No research, no questions, just throwing AAA ratings around like confetti.


The fact that these same people now pass judgement on the British economy is risible to say the least.

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The ‘Big Four’ must sound the retreat


Good business stories are like buses, nothing for ages and then two come along at once.


Friday was just such a day. In the morning we had the Competition Commission laying into the Big 4 accountancy firms and by the evening we had lost our AAA credit rating.


I’ll start with the Competition Commission though, before moving onto the downgrade tomorrow.


Certainly the Commission’s report should make for uncomfortable reading on the partner floors of the big firms.  You would think that phrases like “high prices, low quality”, “insufficiently independent” and “cosy relationship between auditors and senior management” would ring alarm bells.


We are talking about the Big Four here though, who promptly declared that there was no conflict of interest in management teams appointing auditors (PWC) and that the market is competitive (Ernst & Young).  In fact, PWC went as far to say that the Commission had grossly under-estimated the role of the Audit Committee in protecting shareholders’ interests.


Perhaps, but the problem is that there is much money to be made from selling other services alongside an audit to the executive management teams.  The danger is that those services, such as tax advice, become so lucrative that auditors potentially become constrained in their criticism which fatally undermines the audit process.


This is not a new concern.  Robert Bruce, who wrote the Audit column in The Times for many years, used to say that an audit should be no more comfortable for a management team than the pulling of teeth.  I know from my own experience that there used to be a client services manager within one of the Big Four here in Birmingham whose job it was to ring up clients post-audit and ask “how was it for you?”


Where do we go from here? If I was advising the Big Four I would urge them to go along with the Commission’s proposals which seem reasonable.  The Commission is arguing for mandatory tendering and rotation of audit firms. You could certainly argue it should go much further and insist on no reappointment for at least six years which allow some of the second tier firms to get a piece of the FTSE 350 action.


The Commission is also recommending the prohibition of ‘Big 4 only’ clauses in loan documentation. Again, this is not unreasonable and should help introduce further competition.


Personally, I would also introduce a rule that no former auditor should be eligible for appointment to a company’s board for at least five years following his departure from an accountancy practice.  This should ensure that the gravy train comes to a crashing halt.


My advice to the accountancy profession would be to accept that change is required, that major mistakes have been made, such as Ernst & Young declaring Lehman Brothers to be solvent, and that the market is uncompetitive.  The danger for the Big Four if they continue their belligerent approach is that the Commission’s ultimate proposals will be far more draconian.  What’s more it will play into the hands of the European Union which already has them in its sights!

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InsPRation

Happy Friday! The dreaded V-Day is now out of the way, if you didn’t get spoilt by your better half (then you weren’t the only one!), cheer yourself up with this week’s insPRation.


PR Hit


Krispy Kreme opened a new store in Edinburgh yesterday, Scotland’s first, and to mark the occasion they offered some of their famous sugar-glazed treats. As expected, the doughnuts were snapped up pretty sharpish but it also resulted in hundreds of people queuing in the snow for hours. The traffic jams were so bad the police had to be alerted as the mile-long tailbacks caused chaos. More than 300 people were waiting in the dark when the doors opened at 7am, and staff served doughnuts to 400 eager customers in the first hour alone. At least everyone now knows the store has opened and has been a huge success.


PR Fail


David Cameron put his foot in it yesterday whilst at B&Q, after he admitted he is more of an IKEA man. The PM visited a store in Eastleigh, Hants as part of the Tories’ by-election campaign triggered by the resignation of disgraced MP Chris Huhne. B&Q staff were far from impressed and booed him for mentioning a rival brand.


Stunt of the Week


There are worse things to do on Valentine’s Day then spend it with George Clooney. The silver fox took to Carnaby Street to woo his female fans; unfortunately he was a waxwork courtesy of Madame Tussauds.


Celebrity Endorsement of the Week


You may have noticed that Easter eggs have already made their way to the supermarket shelves. To show her support for the chocolate occasion, Louise Thompson posed for Cadbury Crème Egg to celebrate the ‘have a fling with a creme egg’ campaign. The Easter favourites are only around for a short time as you’ve only got until March 31 to have your fling.


Ad of the Week


You’ve probably seen many ads this week for Valentine’s Day. Our pick of the bunch, and there were many to pick from, is IKEA’s coupon for a free crib for babies born on November 14th, exactly nine months from Valentine’s Day. All that is needed is the coupon and proof of birth. Note: delivery is not included.



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InsPRation

PR Hit


This week’s PR hit goes to someone for just having a pure genius idea which has really tickled our funny bone. Everyone and their dog has a onesie and they can be seen adorned on all the z-list celebs as it is tops the fashion charts as the number one item to own. ASDA has cottoned onto this with a Valentine’s special, ‘The Twosie’ which comes in a rabbit design. The fashion innovation is supported by a survey by the supermarket giant that found that two thirds of women claim that they would rather receive a simple gift than an expensive or elaborate present.



PR Fail


It hasn’t been a good week for Saga, as its online forum for the more mature was shut down because of racist, homophobic and anti-Semitic comments. The company which offers holiday packages, insurance and healthcare, closed its Saga Zone social network because of the offensive comments, fearing it would reflect badly on the brand. The forum was launched in 2007 and was very popular amongst the Saga community who have said they have lost a “real lifeline for many isolated or housebound people”.


Celebrity endorsement


If you have read past insPRation blog posts then you may have realised that we’re quite the fan of a certain David Beckham. We know looks aren’t everything but it certainly helps where he’s concerned. This week he has definitely not disappointed as the new promo for his bodywear line at H&M was released. The short film, directed by Guy Ritchie, features Beckham running through the streets and gardens of Beverly Hills, chasing a car which his bathrobe inadvertently got trapped in. The campaign has been tied in nicely with some social media as two underwear photos were uploaded to Beckham’s Facebook page and he took over H&M’s Twitter account to answer questions.



Stunt of the Week


The Happy Egg Co has unveiled the “Pancake-omatic”, a contraption which makes pancakes from eggs laid fresh just a few minutes before from the hen sitting in her five star nest. The Wallace and Gromit style invention took a team of four design engineers to construct using items such as a gramophone and an electric whisk. The stunt has been produced just in time for Shrove Tuesday (12th February) and will be on display at the Design Museum later this month.




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