Home /  Interiors & Lifestyle

We’ve been building our interiors team for over 20 years; brick by brick, client by client, journalist by journalist.

Today, we have experience in promoting products for every room of the house. We have worked with many leading household names as well as smaller companies starting out. We’ve launched everything from Ronnie Wood’s collection of art to Oxfam’s range of fairtrade gifts. We’ve created the largest online baking community in Europe for Neff and we’ve invented the Pyrexperience. We’ve also delivered the most talked about hat at Royal Ascot for Castle Fine Art, created Pillow Talk for And So To Bed and launched the UK`s first Facebook lifestyle magazine for Siemens.

We believe that good interiors PR is not about counting the people you reach, but reaching the people that count. So, whilst product placement remains a vital part of our work for our interiors clients, we also go beyond that to build a story around a brand, selling the lifestyle as well as the goods.

We don’t just look at where the product placement opportunities are; we look where your audience is and we shape our PR strategies around them and their habits. We generate coverage where our clients need it – in weekend supplements, in broadsheets and in tabloids; on high impact blogs and leading online magazines. As you would expect, we have close relationships with all of the glossies – from the high end to the mass market, but we understand how to move your brand into front of paper too.

We are experienced in organising press events, media tours, makeovers and mailers but we can deliver surveys, stunts and studies too. We talk to your market through the media and we engage with them directly online. By doing things differently, we ignite positive word of mouth and make yours the product of choice. As a result, we don’t just create awareness of a range, we can create a buzz around it too.

In essence, we give the press what they want and the clients what they need. That’s why most of our new business now comes from media recommendations and client referrals. And it’s why we have client relationships spanning two decades and more. It’s a rare thing, but so are we.