B2C

PR, Social, Search

WPR is one of the most awarded and recommended consumer PR agencies in the UK.  Famed for getting clients talked about by the people who matter most, we specialise in media relations, influencer engagement, celebrity endorsements, sponsorships, stunts, content marketing, events and experiential marketing.

 

Crucially, we are a Facebook, Twitter, Instagram, Snapchat and Pinterest account-managed agency.  By working closely with our contacts at all of the major platforms, we hear about, and are able to trial, new social functionality ahead of other agencies and inhouse teams.  We work jointly on proposals to ensure they are fully optimised and best placed to meet client objectives, and are always alerted to any platform updates before they go live.

In short, across paid, earned and owned channels, we help clients to tell their story in the best way possible.  We do this through the art of great ideas, perfectly packaged, and the science of insightful targeting, informed through considered analytics.

 

Consumer PR Clients

Our consumer PR clients include Dunelm, Greene King, Pyrex, Wacky Warehouse, Hungry Horse, Beaverbrooks, Regis, Supercuts, Oxfam, Flaming Grill, Worcester, Bosch Group, Triton Showers and Chef & Brewer.

Our work for these brands and many more besides has won us national and international acclaim.  We have brought back Fun House, found the UK’s most Over Active Pensioner, appointed the word’s first Fizzician, celebrated our great Hiber-nation, petitioned for a brunching emoji, invented the phrase ‘Manic Mumday’ and found the world’s worst football team.

We’ve had clients trending on Facebook UK; we’ve delivered a 59% increase in sales of gin, a 29% uplift in revenue from brunch, a 12:1 return on advertising spend, and a 10:1 return on campaign spend.

We pride ourselves on delivering a quantifiable return on campaign investment and it is our ability to demonstrate this that has secured our status as one of the most award-wining consumer marketing agencies in the UK.

 

Our Approach to Consumer PR

We take a people-first approach to consumer briefs.  We start by exploring the audience, using insights to understand the conversations they are having, the channels they communicate on and the people and media they best respond to.

Only by doing this can we create the most powerful messages – relevant for the influencers and right for the people we are looking to target.

Insight-led creativity is at the heart of what we do – which is why our campaigns don’t just provide brand awareness, they deliver conversion too.