Absolute Collagen: Building the Tribe of Absoluters

The Challenge

To deliver widespread online coverage for fast-growing ecommerce brand, Absolute Collagen, delivering backlinks from high domain authority news sites – raising brand awareness and helping the business’s SEO drive in the process.


The Idea

This didn’t need an idea as such – it needed an agency with the right contacts and an understanding of how to secure backlinks from the titles that matter.


The Results

• 33% of all online coverage included a backlink, all from DA+30 sites