Bosch Commercial & Industrial: Raising the Profile of Combined Heat & Power
To encourage the HVAC industry to adopt better design practices when investing in Combined Heat and Power (CHP) technology. In short, Bosch had identified a shortfall in awareness of how the technology could reduce emissions, and poor design practice from key stakeholders.
We positioned Bosch as the impartial voice of authority on CHP, with a key focus on driving visitors to the website and encouraging consultants, contractors and specifiers to register for a place on its own CIBSE-accredited CPD programme. This meant sacrificing ‘product pushing’ in favour of educational messages on best practice and efficient system design.
- We delivered 38 pieces of coverage, each with a focus on encouraging design best practice
- Coverage meant that the number of monthly visitors to Bosch’s website more than doubled
- We attracted over 300 contractors and consultants who attended Bosch’s CIBSE-accredited CPD programme
- All told, we saw a 195% year-on-year increase in CHP system sales.