To devise a campaign that would generate leads for ERIKS’ on-site sales team and position ERIKS as a leader in outsourced industrial services.
We generated ‘need’ from potential customers by confronting them with clear evidence that their factory store operations were impacting on their operational effectiveness. At the heart of this was a 14-page industry report, “Factory stores – manufacturing’s necessary evil”.
- We delivered 25 news stories, against an initial target of 15
- This included six bylined articles, surpassing a target of three
- Most importantly, we secured 225 leads, against a target of 100, thanks to a targeted LinkedIn campaign using Sales Navigator to identify key contacts
CIPR PRIDE Best STEM campaign (silver)