Kings of Freedom
To garner influencer endorsement of Freedom lager – for free.
We used social media to identify celebrities with a thirst for craft lager. Kings of Leon drummer Nathan Followill was one such man. We managed to get him a crate of our finest just in time for a gig at the Genting Arena.
- When we first approached Nathan Followill, he was so pleased to hear of his impending gift that he helped us sort delivery – tweeting that he was “gonna drink the hell out of the delicious brew”
- Upon receiving his craft lager, Nathan tweeted: “Tonight’s drunken smile is brought to you by @FreedomBrewery. Thanks for the refreshing brew friendos”
- Within 12 hours, our conversations with @doctorfollowill had garnered 46 retweets, 97 favourites, reached 148,709 accounts and delivered 363,110 impressions, with fans demanding he bring a batch back to Tennessee