TigerTurf: Inbound Marketing That Earns Its Stripes

The Challenge

To help TigerTurf, the UK’s leading manufacturer of artificial grass, to stand out from the multitude of other sports construction suppliers.


The Idea

Rather than simply relying on trade magazines to showcase TigerTurf’s product range and expertise, we focused instead on making the brand’s own website the go-to place for information. This meant a content marketing campaign, based on keyword research, and using social media to drive traffic to site.


The Results

  • Within 12 months, we had seen:
    • A 25% YOY increase in traffic to the TigerTurf website
    • A 36% YOY increase in organic search traffic
    • A 125% YOY surge in traffic from social media
    • CPD approval by the Royal Institute of British Architects (RIBA), such was the quality and value of the blog’s content