Graduate PR & Content Executive (B2B)

We are looking for a graduate to join our B2B team with immediate effect.

Do you get a buzz out of grasping technical information and distilling it into compelling content? Are you able to write a flawless feature, and then turn your hand to a short, snappy social post? Can you communicate clearly, concisely and confidently – in person, over the phone and by email?

If you answered yes to the questions above, you could be our next PR & Content Executive.

You’ll thrive on getting your head around complex topics – from building products to boilers, and professional services to packaging – and distilling them into copy which captures the attention of a reader. Comfortable at adapting your writing style, you’ll be able to quickly switch between different formats of content – be it a press release, feature or social post – as needed.

Pitching to journalists and convincing them to run your features over anybody else’s will come naturally to you, while your ability to drive awareness, leads and sales for your clients will be what gets you out of bed in the morning.

Experience is a bonus, but most important is your ability to write flawless copy, the confidence to present to clients, and a hunger to learn all about the world of B2B PR.

WPR is committed to encouraging equality, diversity and inclusion among our workforce, and eliminating unlawful discrimination. Our aim is for our team to be truly representative of all sections of society and our customers, and for each employee to feel respected and able to give their best.


Job Description

  • Servicing a roster of high profile accounts, supporting account directors and managers to maximise team output and efficiency
  • Evaluating results across all clients, producing thorough analysis and reviews
  • Liaising with clients, acting as an extension of their team and nurturing a strong, professional relationship, built on trust
  • Drafting a variety of copy, from press releases to blogs and email copy, as well as copy checking documents accurately
  • Developing relationships with key influencers to secure client coverage
  • Selling-in client stories to national and regional journalists to deliver hard-hitting campaigns
  • Helping to create valuable, relevant and consistent content for clients, which helps to attract and retain a clearly defined audience
  • Understanding the changing media agenda and keeping abreast of the media landscape
  • Identifying news hooks and reactive opportunities for all clients
  • Supporting on new business pitches, helping with research and providing valuable insight to the team for new campaigns
  • Understanding and being active on social media platforms, as well as being abreast of industry changes
  • Assisting with event organisation and management

Key Competencies


  • Educated to degree standard (desirable)
  • Will ideally hold a full, clean driving licence

Experience and Knowledge

  • Have some PR or industry relevant experience

Abilities and Skills

The successful applicant will ideally have:-

  • Passion and enthusiasm in abundance, and an understanding of PR, on and offline
  • A professional manner to work in an office environment, and also working with clients at all levels
  • A positive outlook – playing their part in making WPR a better place to do business with and for
  • The ability to get under the skin of our clients’ businesses and industry
  • A desire and curiosity to learn, and the drive to deliver meaningful results for all clients

Core Competencies

  • Excellent writing skills, with the ability to write accurately and creatively for a range of audiences
  • First class verbal communication skills
  • Capable of working flexibly, both on own initiative and as part of a wider team

Remuneration and Benefits




  • Salary:  competitive and dependent on experience
  • 20 days holiday + additional 3 days between Christmas and new year + birthday holiday. Additional day’s holiday for every year of service, up to 25 days


Work/Life Balance

  • Enhanced holiday leave
  • Flexible working location
  • Flexible working hours
  • Monthly flexi hour
  • Opportunity to buy/sell holiday
  • Emergency care leave
  • Live Free foundation – opportunity to apply for an annual grant to live your life to the full
  • Paid medical leave
  • Waggy Wednesdays (bring your dog to work)


Career Development & Progression

  • Weekly Learning Lunches
  • Annual tailored training programme
  • Monthly coaching-check ins with line manager to set / review objectives
  • Paid study leave


Providing Financial Support

  • Healthcare cash plans
  • Enhanced pension contributions
  • Interest-free emergency loans
  • Interest-free home deposit loans
  • Death in service cover
  • Access to hundreds of discounts at high street retailers
  • Company-funded employee gifts


Health & Wellbeing

  • Mental health support service for you and your family
  • Mental health first aiders
  • Employee assistance programme including counselling, financial advice and legal support
  • GP helpline
  • Flu jabs
  • Discounted gym membership
  • Impact days – to support a cause close to your heart
  • Health check
  • Nutrition consultation
  • Tailored fitness programme


Staying Social

  • Staff clubs including book club, film club, football club, fantasy football league and rounders club
  • Table tennis tournaments
  • Firsty Fridays
  • Summer away days
  • Get involved with Social, Thrive, Charity and Christmas committees


Please send your CVs with a covering note to  For further information, call 0121 456 3004 and ask for Mel Palmer