Graduate PR Executive (B2B)

Do you have the ability to grasp technical information and distil it into compelling copy? Can you communicate clearly, concise and confidently – in person, over the phone and by email?

If so, you could be our next PR Executive.

We’re searching for a graduate to join our B2B team. You’ll thrive on getting your head around complex topics – from machine tools to robotics and drainage – and distilling them into copy which captures the attention of a reader. Pitching to journalists and convincing them to run your features over anybody else’s will come naturally to you, while your ability to drive awareness, leads and sales for your clients will be what gets you out of bed in the morning.

Experience is a bonus, but most important is your ability to write flawless copy, the confidence to present to clients, and a hunger to learn all about the world of B2B PR.

Job Description

  • Servicing a roster of high profile accounts, supporting account directors and managers to maximise team output and efficiency
  • Evaluating results across all clients, producing thorough analysis and reviews
  • Liaising with clients, acting as an extension of their team and nurturing a strong, professional relationship, built on trust
  • Drafting a variety of copy, from press releases to blogs and email copy, as well as copy checking documents accurately
  • Developing relationships with key influencers to secure client coverage
  • Selling-in client stories to national and regional journalists to deliver hard-hitting campaigns
  • Helping to create valuable, relevant and consistent content for clients, which helps to attract and retain a clearly defined audience
  • Understanding the changing media agenda and keeping abreast of the media landscape
  • Identifying news hooks and reactive opportunities for all clients
  • Supporting on new business pitches, helping with research and providing valuable insight to the team for new campaigns
  • Understanding and being active on social media platforms, as well as being abreast of industry changes
  • Assisting with event organisation and management

Key Competencies


  • Educated to degree standard (desirable)
  • Will ideally hold a full, clean driving licence

Experience and Knowledge

  • Have some PR or industry relevant experience

Abilities and Skills

The successful applicant will ideally have:-

  • Passion and enthusiasm in abundance, and an understanding of PR, on and offline
  • A professional manner to work in an office environment, and also working with clients at all levels
  • A positive outlook – playing their part in making WPR a better place to do business with and for
  • The ability to get under the skin of our clients’ businesses and industry
  • A desire and curiosity to learn, and the drive to deliver meaningful results for all clients

Core Competencies


  • Excellent writing skills, with the ability to write accurately and creatively for a range of audiences
  • First class verbal communication skills
  • Capable of working flexibly, both on own initiative and as part of a wider team

Remuneration and Benefits

  • Highly competitive salary

Work/Life Benefits

  • Enhanced holiday leave
  • Flexible working hours/location
  • Flexi hour each month
  • Opportunity to buy/sell holiday
  • Emergency care leave
  • Live Free Foundation – opportunity to apply for an annual grant to live your life to the full
  • Paid medical leave
  • Waggy Wednesdays (chance to bring your dog to work)

Career Development & Progression

  • Monthly coaching-check ins with line manager to set / review objectives
  • Tailored training programme
  • Paid study leave
  • Weekly learning lunches

Providing Financial Support

  • Company-paid healthcare cash plan on completion of probation
  • Enhanced pension contributions after three months
  • Company loans, home deposit loans, death in service cover etc
  • Access to hundreds of discounts at high street retailers
  • Company-funded employee gifts

Health and Wellbeing

  • Mental health first aiders
  • Employee assistance programme including counselling, financial advice and legal support
  • GP helpline
  • Discounted gym memberships
  • Flu jabs
  • Impact day – to support a cause close to your heart

Staying Social

  • Staff clubs including book club, film club, football club and rounders club
  • Table tennis tournaments
  • Firsty Fridays
  • Summer away days
  • Get involved with Social, Thrive, Charity and Christmas committees

Please send your CVs with a covering note to  For further information, call 0121 456 3004 and ask for Mel Palmer