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INSIGHT REPORT: The UK Creator Marketing Economy

By WPR on 28th October 2026

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Recommendation is now at the heart of brand trust, influence and discovery and creator marketing is playing an increasingly significant and sophisticated role in the marketing mix.

Produced by the creator marketing team at WPR, and powered by GWI data, the UK creator marketing economy report takes a deep dive into trends, insights and strategic opportunities that marketers need to know.

Download the full report to discover:

  • How creator influence changes across generations
  • Where creators influence discovery and purchase
  • Why gen X might be an overlooked opportunity
  • How creator marketing varies by industry sector
  • How household income shapes creator influence
  • What the data means for creator strategy

New report: the UK creator marketing economy

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Our audience insights are powered by GWI, the world’s leading source of consumer data. GWI surveys over 2M+ users each year across 53+ markets, so our analysis reflects how people really think and behave.