Travel and Tourism PR

For over three decades, we’ve been helping ambitious travel and tourism brands deliver emotionally resonant campaigns that tap into what consumers love about travel and time away from the everyday.

Holiday plans and travel choices are shaped long before a booking is made, driven by the desire to escape, have an adventure, experience something new or slow down and reconnect.

As a specialist travel and tourism PR agency, we help brands stand out in a market in which competition is intense, audiences value‑conscious and attention fragmented.

Working with holiday brands, hotel groups, tourism bodies, outdoor experiences and destinations we build visibility, relevance and preference – supporting everything from short‑term demand to long‑term brand appeal.

Our
experience

Our Work

We don’t just
secure coverage; we create impact

Travel brands face a unique mix of pressures, from seasonal peaks that must perform and off-peak periods that need reinvigorating, to rising costs and audiences taking longer to commit their hard-earned cash.

Our approach to travel and tourism PR is built around these realities. We help brands identify where they can stand out – whether through experience, location, purpose or storytelling – and shape campaigns that resonate with the audiences that matter.

People walking in front of a luxury hotel

Travel PR shaped by how people plan

Few travel decisions are impulsive. They evolve over time, informed by memory, inspiration, research, comparison and recommendation. That means PR needs to do more than generate headlines – it needs to aid discovery and decision‑making throughout the journey.

We design travel PR campaigns that show up at multiple moments, from early inspiration through to planning and validation. By understanding how (and where) audiences are searching, what matters to them and what they want from their precious holidays, we can devise campaigns that build real connection.

Integrated campaigns that convert interest in journeys

Travel PR is most effective when it’s cohesive. We bring together earned media, content, social storytelling, influencer marketing, creator collaboration and targeted paid media amplification to create momentum rather than isolated moments.

This approach – powered by insight and fuelled by imagination – helps brands turn curiosity into intent and action. We’ve encouraged people to embrace wild lifestyles, taken a slice of the great outdoors to the heart of cities around the UK, tapped into holiday feelings for a villa brand and encouraged the British public to escape Christmas stress with a festive getaway.