The Challenge To help maximise FANUC UK’s attendance at MACH 2018, specifically driving interest for the company’s ROBOCUT EDM wire cutting solution, a product which only sells circa 130 units each year in the whole of the UK market.   The Idea WPR devised a campaign which involved focusing on one specific product area, driving […]

We delivered a 500% increase in social web traffic to boost awareness of a bespoke cooking suite among chefs

We delivered 72 qualified sales leads – 85% of which were identified as being of a senior level (manager or director) in an engineering role

We secured 225 leads for ERIKS, positioning them as a leader in outsourced industrial services, all through an integrated content marketing campaign

We delivered 500+ downloads of a report on maintenance practices, resulting in leads from the likes of ABB, BMW, National Grid, Rolls-Royce, Astra Zeneca and Tata Steel

We delivered a content marketing campaign for BHSF’s Pay4Sure product which generated coverage in The Guardian, The Sun, Daily Mail, The Mirror and The Huffington Post – leading to 120 quality sales leads

We attracted over 900 poultry processors from across EMEA to the Ishida website, with 52 downloading a published guide to a more efficient process

We dominated the news agenda on Corporate Governance with coverage in the FT, Bloomberg, The Times, City AM, Reuters and more

We delivered a 195% increase in Combined Heat and Power technology sales

We delivered a 37% increase in traffic and 1,245 sales leads for Uponor, helping to promote Quick and Easy (Q&E) as an alternative to copper and push-fit plumbing

We took awareness of SBS (part of the Travis Perkins Group) among senior managers from 10% to 64%, thanks to a rigorous content marketing campaign

We secured an invitation for Nexus Alpha CEO Patrick McDougall to speak at the Digital Rail Summit and to chair a session at a Rail Exec Club roundtable, thanks to a hard-hitting PR and content marketing campaign