Today’s food and drink consumers discover brands everywhere – in supermarkets, on TikTok, through recipe content, via creators, and across review platforms.

It makes it an exciting but challenging space, and one in which brands need ideas that work just as well commercially as they do creatively.

With more than 30 years’ experience in food and drink PR, we get it. We bring the insight, creativity and integrated thinking needed to shape perception, shift preferences, and drive performance for some of the best known brands in the business.

Our
experience

Red Tractor
Fry’s
WKD
Mission Foods
Live Kindly
No Meat
Oumph!
Red Tractor
Fry’s
WKD
Mission Foods
Live Kindly
No Meat
Oumph!
Red Tractor
Fry’s
WKD
Mission Foods
Live Kindly
No Meat
Oumph!

We don’t just
secure coverage; we create impact

Whether you’re driving demand for a retailer, accelerating growth for an FMCG manufacturer, or building awareness for a challenger producer, the pressure to achieve more with less has never been greater.

Creativity alone won’t cut it. Success demands deep sector understanding and the ability to translate brand equity into commercial impact. That’s where we excel.

A pie and vegetables on a chopping board
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Food and drink PR specialists

As one of the UK’s most forward‑thinking food and drink PR agencies, our team lives and breathes food and drink. We understand the nuances of household staples, the pace of innovation, and the complexity of multi‑category retail. We get to the bottom of where your consumers are most active and what matters to them, so when we craft campaigns we know we’re developing ideas that will resonate and – crucially – will help your brand stand out where it matters.

Food and drink campaigns with impact

We focus on outcomes, not just output, setting clear KPIs to ensure every idea delivers measurable value and is designed to move the dial.

Our clients appear across the biggest media platforms, from national newspapers, BBC Breakfast and Sky News to high‑reach digital titles, but the value extends far beyond reach. Whether we’re developing attention-grabbing consumer PR stories or shareable social media content, we help brands articulate their positioning with clarity, creativity and confidence.

For multi-site operators and nationwide networks, our regional media and stakeholder activation specialism is a powerful part of our approach. We craft local strategies that engage communities directly, building relevance and recall at neighbourhood level while strengthening national reputation.

Integrated marketing solutions for food, drink and FMCG brands

Our approach spans earned, owned and influencer channels, giving brands a cohesive presence across every touchpoint. From creator partnerships and always-on social content to product placement on mainstream media, we ensure brands show up credibly and compellingly. Crucially, we bring fresh thinking to every brief with storytelling that starts conversations, content that connects, and campaigns that generate action.

If you’re looking for a food and drink PR agency that understands your sector and has the experience to deliver real impact, we’d love to talk.

info@wpragency.co.uk
0121 456 3004