Day in, day out, we generate widespread media coverage for clients across a huge variety of sectors, from hospitality to HVAC, foodservice to FMCG. Below is just a snapshot of some of the national news articles we have delivered over recent months – spanning tabloids to broadsheets, TV to radio.
To cement Beaverbrooks as industry leaders and position the business as a shining light in the retail sector throughout the Covid-19 pandemic, we delivered 12 broadcast interviews and 39 national articles, including this piece in The Telegraph.
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As the country went into into national lockdown again in 2021, forcing all pubs to close, one was still pulling pints – the Chandler Arms, located in Care UK’s Chandler Court care home. We made sure to share the story of this unusual care home addition with the nation.
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To generate awareness of Fry’s range of meat free products and encourage people to sign up to Veganuary 2021, we created a spine-tingling vegan ASMR video of the UK’s number one female competitive eater tucking into plant-based dishes. We generated seven national news articles, including this piece in The Mirror.
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Every year, the Christmas Number One is a fierce competition between big name artists, so when Care UK’s Colne View care home residents came up with their own song, we helped them get their voices heard.
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When Kate Middleton delivered her keynote speech on the findings of ‘The 5 Big Questions’ survey in November 2020, the team at Busy Bees were delighted to see the recognition for early years education. We helped them share their support.
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Fujifilm’s retail store, House of Photography, expanded its offering to include family portraits, and we were tasked with launching it creatively. Focusing on the notion that 2020 taught us just how important every member of the family is – including furry or feathered members – we launched Family Paw-traits, and organised for a rescue dog to star in her first every family PAW-trait with her new family.
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We quickly tapped into media interest surrounding Mrs Hinch’s home renovation by creating a reactive comment positioning Benchmarx’s design expert as just that – all while informing readers how they could achieve the look from Benchmarx Kitchens’ own range of products.
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Positioning Beaverbrooks as the experts in diamond engagement rings, we released predictions on the top ring trends for 2021, securing ten national and consumer articles including this piece in The Express.
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With much of the nation working from home during lockdown, we were tasked with raising awareness of Benchmarx Kitchens’ multi-functional workspace. We secured coverage for the split-level island in The Sunday Times, including a backlink to the Benchmarx Kitchens website.
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To generate awareness of Sourced by Oxfam gifts and decorations in the run up to Christmas, we executed a media relations campaign, securing 25 pieces of national and consumer coverage, including this article on Mail Online.
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As part of our mission to support regional Redrow developments across the country, we secured an important piece of coverage in one of the housebuilder’s key titles, the Times. The article, complete with a backlink, focused on King’s Meadow, a recent development in Ely and important focus for the South Midlands division.
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To show how easy a plant-based diet can be to follow, we commissioned research to reveal the number of Brits who have made the switch to veganism to keep a loved one happy. We then challenged meat eaters to try plant-based alternatives of their favourite meat dishes from Fry’s, generating 14 national hits including this piece in The Sun.
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