We Are A Multi Award-Winning B2B PR Agency
Welcome to WPR
WPR is a multi award-winning specialist B2B PR agency. Our work has won national and international acclaim for its cutting-edge use of great content delivered via online and offline media channels, supplying real lead generation and tangible ROI for clients.
We pride ourselves on identifying the real drivers within a sector, the audience ‘hot buttons’, and the opportunities that can be exploited – developing winning strategies that deliver on client objectives and feed the sales funnel.
That’s why the agency has won over 80 awards in the last ten years.
B2B PR Work
Our business-to-business expertise lies in getting our clients front-of-mind with key decision-makers.
We generate high quality content, including white papers, industry reports and video, which offer advice and guidance, going beyond mere ‘product pushing’. Crucially, we use a multitude of techniques, from media relations through to video seeding and LinkedIn campaigns, to target, promote and distribute this content directly to decision-makers, ensuring it is seen and acted upon.
We’ve targeted a wide range of B2B audiences, from ‘on-the-go’ people, such as central heating installers, to boardroom decision-makers in the FTSE 100. We’ve reached manufacturing directors, CEOs and building specifiers.
Our specialism is engaging niche B2B audiences – from the C-Suite in the poultry processing sector, to dairy farmers with herds at risk from bovine pneumonia. We’ve even targeted Michelin star chefs.
Social Media and Digital Experts
We are a LinkedIn, Twitter and Facebook account-managed agency and, by working closely with our contacts at each platform, we are able to trial new social media functionality ahead of other agencies and in-house teams.
We’ve led the way in using YouTube and Facebook to distribute video content, leveraged all of LinkedIn’s capabilities to target audiences with InMail, video and sponsored ads, driving potential customers back to websites and landing pages for conversion.
Crucially, we work jointly on proposals to ensure that campaigns are fully optimised and best placed to meet client objectives and are always alerted to platform updates before they go live – which means we keep our clients at the cutting-edge of digital marketing techniques.
Our in-house PPC and SEO expertise is used by our business-to-business clients to improve the performance of their websites, drive traffic and generate revenue.
All of this leads to a clear focus on metrics and ROI for our B2B campaigns. We’ve achieved 70% open rates with InMail campaigns aimed at C-Suite decision-makers, 13,000 video views in four weeks for a ventilation manufacturer, increased organic web traffic by 65% for a manufacturer of equipment for commercial kitchens and generated a 181% increase in online revenue for a plumbing distributor.
Our B2B PR clients include a host of blue-chip international names including Baxi, Mazak, Legrand, FANUC, Electrolux, Ishida Europe, Spirax Sarco, Tarmac, Plumbase, Office Depot, Aggreko and Xylem. We’ve worked across a huge range of sectors, from engineering and manufacturing through to HVAC, construction, office supplies and water management.
Our Approach to B2B PR
We specialise in technical subject areas, ranging from 5-axis machining through to collaborative robotics and Industry 4.0. We’ve given our clients a voice on some of the big issues affecting their industries and society, from climate change and flooding through to industrial automation and the use of clean steam in food processing.
Our USP is in focusing our business-to-business clients away from talking about themselves to talking about the markets they are operating in and the solutions they can provide. We’ve made factory ergonomics a key HR issue for manufacturers, raised the importance of desktop hygiene for offices and made drainage acoustics a talking point in the construction sector.
Most importantly, we pride ourselves on delivering a return on investment and it is our ability to demonstrate clear quantifiable metrics that has secured our status as one of the most award-winning B2B PR and marketing agencies in the UK.
Want To Find Out How We Can Help You?
Looking for a B2B PR agency? Get in touch by filling out the contact form below, or give us a call on 0121 456 3004