The B2B PR agency that gets the world talking
B2B PR specialists making ambitious brands impossible to ignore.
We specialise in strategic, insight-led B2B PR and social strategy for ambitious organisations across construction, engineering and manufacturing, foodservice, HVAC, and professional services. Our campaigns are designed to earn trust, strengthen brand authority, and deliver measurable commercial outcomes — helping you get the world talking in the spaces that matter most to your business.
Working as a strategic partner, we integrate seamlessly with your marketing team to create communications that resonate with decision-makers, stakeholders, and procurement leads. Our specialism is in engaging niche B2B audiences – helping you shape perceptions, generate leads and support long-term growth.
Sector expertise that
builds reputation and results.
We have deep experience across multiple business sectors, from the supply chain to the construction site, the manufacturing floor to the boardroom, and have worked with a host of blue-chip international names including Baxi, Legrand, Electrolux, Mitsubishi, Aggreko, REHAU, and Holcim UK. We bring a clear understanding of each industry’s challenges, language, and stakeholders, delivering campaigns with relevance and impact.
Construction and building supplies
We help brands build credibility across the built environment, from product innovation to sustainability. Whether you’re talking to contractors, architects, or procurement teams, we’ll make sure your communications are targeted, authoritative, and aligned with industry trends.
Foodservice
Wherever you sit in the food and beverage supply chain, we understand the issues that make the foodservice industry tick. We support suppliers, manufacturers, and service providers in reaching key audiences across hospitality, institutional catering, and wholesale distribution.
Engineering and manufacturing
From precision engineering to complex industrial processes, we help manufacturers tell their story with clarity. We’re experts at translating technical concepts into clear, compelling narratives that resonate with decision-makers and elevate your brand above the competition.
HVAC
We help HVAC companies get people talking about the technologies that keep buildings running. By building narratives around the legislation, policy and trends that are challenging installers, specifiers and contractors, we help brands build visibility, trust and long-term influence.
Powered by insight.
Fuelled by imagination.
Effective B2B marketing requires both expertise and creativity. That’s why everything we do is powered by insight and fuelled by imagination.
We use research, data and sector knowledge to shape strategy, before bringing that strategy to life with compelling ideas, expert content and standout media execution. Whether we’re targeting trade press, LinkedIn or industry events, we employ a blend of B2B communication techniques – from whitepapers and industry reports to blogs and video – to share advice that goes beyond ‘product pushing’ to ensure your brand voice is both credible and creative.
What we do
We offer a full suite of B2B PR services tailored to your industry and commercial objectives.
Our particular areas of specialism within the B2B PR sphere are:
Corporate communications
We help brands strengthen reputation, build trust and shape the conversations that matter. Combining sector expertise with clear, compelling storytelling, our specialist team provides corporate comms strategy, advice and messaging that helps organisations inspire confidence, enhance credibility and drive commercial impact.
Trade and technical PR
We help technical and industrial brands communicate complex topics with clarity and authority. Through integrated trade and technical PR, targeted content and research‑led storytelling, we engage specialist audiences, support commercial goals, and deliver campaigns that drive reputation, influence and lead generation across global markets.
And our breadth of services include:
- B2B PR strategy and planning
- International, national and trade media relations
- Thought leadership and executive profiling
- Research for PR and whitepaper development
- Crisis communications and reputation management
- B2B social media strategy (LinkedIn, X etc.)
- Content development for B2B channels
Our
work
Why B2B PR matters in today’s media landscape
In today’s B2B landscape, attention isn’t bought – it’s earned. And what earns attention is trust, relevance, and expertise.
We help brands build lasting credibility, with customers, suppliers, industry bodies and the media, through targeted messaging and meaningful content. We’ll connect your brand with the right audiences and put you at the heart of the conversation that matter to your market.
Because, in B2B PR, getting the world talking begins with identifying the real drivers within a sector, the audience ‘hot buttons’, and the opportunities that can be harnessed. That’s why we make it our business to really understand who you need to reach and what matters to them.
info@wpragency.co.uk
0121 456 3004
FAQs
We help B2B companies build reputation and influence across their sector. This includes media relations, thought leadership, stakeholder engagement, and crisis management, all tailored to business decision-makers and procurement audiences.
We align KPIs to your objectives – from earned media results and share of voice to traffic, engagement, and sentiment. We provide transparent reporting and measurable outcomes at every stage. Check out our B2B PR case studies for examples of the results we can deliver.
We work with businesses from ambitious mid-sized firms to established global brands leading their sectors. Our size and capabilities allow us to deliver major campaigns, ensuring every client gets a dedicated account handling team with expertise and skills tailored to the brief.
We work across a wide range of industries, with particular expertise and sector knowledge spanning:
Get in touch to tell us more about your brief and we can take it from there. We’ll make sure we understand what you need, we’ll develop a proposal and quote, and then we can discuss next steps. We’re always happy to have an informal chat or answer any questions you might have about how we work.
We’re agile and responsive. Once we understand your goals, we’ll propose a plan and timeline to suit your priorities. After we’ve been appointed, we have a carefully structured onboarding process to ensure a smooth start to our working relationship.
We deliver B2B PR campaigns around the world. Our experience spans the UK, Europe, the Americas, Asia and beyond, giving us the insight needed to manage global messaging – in multiple languages when required – while adapting to regional industry landscapes.