We Are A Multi Award-Winning B2B PR Agency
Welcome to WPR
WPR is a multi-award-winning specialist B2B PR agency. Our work has won national and international acclaim for its cutting-edge use of great content and delivery of effective lead generation and tangible ROI.
We pride ourselves on identifying the real drivers within a sector, the audience ‘hot buttons’, and the opportunities that can be exploited. From there, we develop winning PR strategies that deliver on client objectives and feed the sales funnel.
That’s why the agency has won over 80 awards in the last ten years.
B2B PR Work
Our B2B PR expertise lies in getting our clients front-of-mind with key decision-makers.
We generate high quality content including white papers, industry reports, blog posts, press releases, and video, which offer advice and guidance, and go beyond mere ‘product pushing’. Crucially, we use a multitude of B2B communication techniques, from generating media coverage through to video promotion and LinkedIn campaigns. Our ultimate aim is to promote and distribute this content directly to decision-makers, ensuring that it is seen and acted upon by the audiences that matter. In doing so, we are able to build trust, enhance the customer experience,
Our specialism is engaging niche B2B audiences, from the C-Suite in the poultry processing sector to dairy farmers with herds at risk of bovine pneumonia. We’ve targeted a wide range of audiences, from ‘on-the-go’ professionals such as heating engineers, to boardroom executives in the FTSE 100. Through effective content marketing and trade PR, we’ve reached manufacturing directors, CEOs, building specifiers, and even Michelin star chefs.
Social Media and Digital Experts
We are a LinkedIn, Twitter and Facebook account-managed agency. By working closely with our contacts at each platform, we are able to anticipate and use new tools and ad formats ahead of other agencies and in-house teams.
We’ve led the way in using YouTube and Facebook to distribute video content, and used LinkedIn to target audiences with InMail, video and sponsored ads. Ultimately, we use these as B2B comms tactics to drive prospects back to websites and landing pages where they can be converted into qualified sales leads.
Crucially, we take a fully-integrated approach to proposals to ensure that PR campaigns always use the most appropriate channels and tactics to meet the brand’s objectives.
Our in-house PPC and SEO expertise is used by our B2B clients to improve the performance of their websites, drive traffic, and generate revenue.
All of this leads successful B2B PR campaigns with a clear focus on metrics and ROI. We’ve achieved 70% open rates with InMail campaigns aimed at C-Suite decision-makers. We’ve generated 13,000 case study video views in four weeks for a ventilation specialist. We’ve increased organic web traffic by 65% for a manufacturer of commercial kitchen equipment, and we’ve even generated a 181% increase in online revenue for a plumbing distributor.
Our B2B PR clients include a host of blue-chip international names including Baxi, Mazak, Legrand, FANUC, Electrolux, Spirax Sarco, Tarmac, Plumbase, Office Depot, Aggreko and Xylem. We’ve worked across a huge range of sectors, from engineering and manufacturing through to HVAC, construction, office supplies and water management.
Our Approach to B2B PR
We specialise in technical subject areas, ranging from 5-axis machining through to collaborative robotics and Industry 4.0. We’ve given our clients a voice on some of the big issues affecting their industries and society. These range from climate change and flooding, through to industrial automation and the use of clean steam in food processing.
Our USP is in steering communications strategies away from brands talking about themselves and towards addressing the markets they are operating in and the solutions they can provide. We’ve made factory ergonomics a key HR issue for manufacturers, raised the importance of desktop hygiene for office staff, and made acoustic drainage a talking point in the construction sector.
Most importantly, we pride ourselves on delivering a return on investment. Our ability to demonstrate clear, quantifiable metrics has secured our status as one of the most award-winning B2B PR and marketing agencies in the UK.
Want To Find Out How We Can Help You?
Want to find out how we can help you and your marketing team? Get in touch by filling out the contact form below, or give us a call on 0121 456 3004.