We Are a Multi Award-Winning B2B PR Agency
Welcome to WPR
WPR is a multi award-winning specialist B2B PR agency. Our work has won national and international acclaim, and we are known for our cutting-edge content creation, delivery of effective lead generation and tangible ROI.
We pride ourselves on identifying the real drivers within a sector, the audience ‘hot buttons’, and the opportunities that can be exploited. From there, we develop winning B2B PR strategies that deliver on client objectives and feed the sales funnel.
That’s why WPR has won over 100 industry awards.
B2B PR Work
Our expertise as a B2B PR agency lies in getting our clients front-of-mind with key decision-makers.
We generate high-quality content including white papers, industry reports, blog posts, press releases, and video, which offer advice and guidance, and go beyond mere ‘product pushing’. Crucially, we use a multitude of B2B communication techniques, from generating media coverage using traditional PR, to video promotion and LinkedIn campaigns. Our ultimate aim is promoting and distributing content directly to decision-makers, ensuring it is seen and acted on by the audiences that matter. It is an approach which builds trust and enhances the customer experience.
Our specialism is engaging niche B2B audiences, from the C-Suite in the poultry processing sector to dairy farmers with herds at risk of bovine pneumonia. We’ve targeted audiences ranging from ‘on-the-go’ professionals such as heating engineers, to boardroom executives in the FTSE 100. Our effective content marketing and trade PR has reached manufacturing directors, CEOs, building specifiers, and even Michelin star chefs.
Social Media and Digital Experts
We are a LinkedIn, Twitter, Facebook and Google account-managed agency. By working closely with our contacts at each platform, we are able to anticipate and use new tools and ad formats ahead of other B2B digital marketing agencies and in-house teams.
As a B2B PR agency we’ve led the way in using YouTube and Facebook to distribute video content, and used LinkedIn to target audiences with InMail, video and sponsored ads. Ultimately, we use these marketing communications tactics to drive prospects back to websites and landing pages, where they can be converted into qualified sales leads.
Crucially, we take a fully-integrated approach to proposals to ensure that our B2B PR campaigns use the most appropriate channels and tactics to meet a brand’s objectives.
Our in-house PPC and SEO expertise helps B2B brands improve the performance of their websites, drive traffic, and generate revenue. Because we are account-managed by Google we can access the latest PPC features and B2B SEO best practices ensuring best performance for our clients.
All of this leads to successful B2B PR campaigns with a clear focus on metrics and ROI. We’ve achieved 70% open rates with InMail campaigns aimed at C-Suite decision-makers. We’ve generated 13,000 case study video views in four weeks for a ventilation specialist. We’ve increased organic web traffic by 65% for a manufacturer of commercial kitchen equipment, and we’ve even generated a 181% increase in online revenue for a plumbing distributor.
Our B2B PR clients include a host of blue-chip international names including Baxi, Mazak, Legrand, FANUC, Electrolux, Spirax Sarco, Tarmac, Plumbase, Office Depot, Aggreko and Xylem. We’ve worked across a huge range of sectors, from engineering and manufacturing through to HVAC, construction, office supplies and water management.
Why not take a look at some of our best B2B PR campaigns?
Our Approach to B2B PR
We specialise in technical subject areas, ranging from 5-axis machining through to collaborative robotics and Industry 4.0. We’ve given our clients a voice on some of the big issues affecting their industries and society. These range from climate change and flooding, through to industrial automation and the use of clean steam in food processing.
Our USP is in steering B2B communications strategies away from brands talking about themselves and towards addressing the markets they are operating in and the solutions they can provide. We’ve made factory ergonomics a key HR issue for manufacturers, raised the importance of desktop hygiene for office staff, and made acoustic drainage a talking point in the construction sector.
Most importantly, we pride ourselves on delivering a return on investment. Our ability to demonstrate clear, quantifiable metrics has secured our status as one of the most award-winning B2B PR and marketing agencies in the UK.