Retail PR

National scale, local relevance

Working with homeware brands, luxury retailers, destination shopping centres and multi-site operators, we’ve supported over 1,500 UK store launches in the last decade, generating awareness, footfall, ecommerce clicks and conversations for retail brands, locally and nationally.

We’re specialists in regional media and stakeholder activation, meaning we can deliver national campaign messaging alongside highly targeted regional, local and hyper-local activity.

Done right, this is a powerful approach which strengthens brand awareness nationally, while building personal connections locally wherever a customer connects with a brand.   

Helping customers find – and choose – your brand

Retail PR isn’t just about coverage; it’s about visibility and shareability. We create stories and content designed to be discovered, shared, and talked about.

This helps retail brands stay present throughout a customer journey, from early browsing for inspiration or product comparison through to store visits and online purchases. By capturing these touchpoints in credible, relevant ways, we increase brand consideration and boost engagement.

Integrated retail PR campaigns to drive results

At every step, we keep our eyes on your end goal – focusing on outcomes, not just output. So, whether the objective is footfall, ecommerce traffic, seasonal awareness or long-term brand growth, we never lose sight of your commercial priorities.

Our team will blend traditional consumer PR and media relations with influencer marketing, creator partnerships, employee generated content, social media and paid campaigns, to make sure campaigns work across the full funnel – reaching your existing and potential customers wherever and whenever they’re browsing or buying.

So, whether you’re launching a new concept, reacting to market trends or planning your next seasonal push, if you’re looking for a retail PR agency to support your growth, we’d love to chat.