The leisure industry is all about experiences – but standing out in this market takes more than a great day out. As a specialist leisure PR agency, we help brands capture attention, spark excitement and convert interest into visits, ticket sales and repeat custom.

We’ve supported companies from theme parks, visitor attractions and cinemas to bowling centres, activity spaces and experience‑led brands. The thread that runs through all our work is a clear understanding of how people choose to spend their time – and how to make brands memorable and irresistible in that moment.  

Our
experience

Alton Towers
Camping and Caravanning Club
Camping in the Forest
Hollywood Bowl
Drayton Manor
National Trust
WMSP
Aqua Park Group
TeamSport
Warner Hotels
Alton Towers
Camping and Caravanning Club
Camping in the Forest
Hollywood Bowl
Drayton Manor
National Trust
WMSP
Aqua Park Group
TeamSport
Warner Hotels
Alton Towers
Camping and Caravanning Club
Camping in the Forest
Hollywood Bowl
Drayton Manor
National Trust
WMSP
Aqua Park Group
TeamSport
Warner Hotels

We don’t just
secure coverage; we create impact

We never lose sight of strategy while we’re building buzz. From large‑scale visitor attractions and theme parks to indoor leisure, cultural experiences and destination venues, we invest time and effort into learning about a brand’s audiences, motivations and challenges.

Then we add creativity to that commercial thinking, crafting ideas that entertain, surprise and travel, at the same time as supporting practical objectives such as driving footfall, filling seats, increasing dwell time or boosting off‑peak visits.

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Experience across the leisure landscape

From historical properties and luxury hotels to theme parks and tourist attractions, our leisure campaigns have built awareness, attracted new visitors and encouraged repeat custom for some of the UK’s biggest leisure brands. We’ve encouraged weary workers to take a well-earned break, taught nature novices outdoor skills, taken broadcast media behind the scenes at the National Trust, made global headlines with a Royal-er Coaster of a ride, and increased visitors by 40% with a witty campaign which saw Shakespeare ‘bite back’.

PR that puts leisure brands on the map

Leisure PR isn’t just about coverage; it’s about discoverability and showing up where customers are active. Our leisure campaigns are intentionally designed and packaged with shareability in mind – ensuring they travel organically across media, social and search.

It’s an approach that goes beyond standalone stunts (although we can and have devised countless memorable PR stunts when that is what’s needed). We build integrated campaigns blending earned, social media, creator partnerships, and targeted paid media amplification. By understanding where audiences are active, we help leisure brands join conversations naturally, inspiring action whether it is a ticket purchase, a repeat visit or word-of-mouth brand advocacy and, ultimately, delivering more people through the doors and more bums on seats.

Leisure PR that delivers commercial impact

Competition for people’s time and money has never been higher. Our role is to help leisure brands stay relevant, exciting and easy to choose.

Whether you’re launching something new, refreshing an established attraction or driving momentum during key seasonal moments, we bring the insight, creativity and strategy needed to deliver meaningful results.

If you’re looking for a leisure PR agency that understands how experiences are chosen and knows how to turn excitement into visits, bookings and buzz, we’d love to talk.

WPR have been absolutely fantastic. Nothing is ever too much to ask, and they really take the time to understand your needs/visions as a client. Super flexible, approachable and talented at what they do.

Rebecca Aulton, Head of Group Recruitment
Hollywood Bowl

info@wpragency.co.uk
0121 456 3004