Meet the Team

JANE AINSWORTH - undefined



An experienced communications strategist who leads a team of over 40, Jane works across a wide spectrum of industries – from retail to hospitality, with client experience spanning the likes of Oxfam, Greene King, John Lewis, Mothercare, Westfield, National Trust and Volvo.

Having joined WPR as a graduate, Jane acquired the agency in 2015, preserving our status as an independently-owned consultancy. A former CIPR Young Communicator of the Year, Jane has helped the agency to win over 100 awards, making us one of the most award-winning agencies in the UK.

JO MCCARTHY - undefined



Since joining WPR over 20 years ago, Jo has worked with some of the best-known B2B and B2C brands in the UK. This includes the consultancy’s very first client, Triton Showers, which is still with us after 25 years. These days, Jo is responsible for all aspects of client care, as well as supporting teams with service delivery and best-practice guidance.




Tom’s client base spans a variety of sectors, from engineering and manufacturing through to building products, heating and ventilation. He is particularly skilled at bringing technical subject matter to life, helping WPR’s clients reach defined audiences by generating engaging content and then using digital techniques to target, engage and convert customers. His ‘issues-based’ approach, refocuses PR and marketing campaigns away from product pushing towards a more empathetic, customer-centric approach.

Rebecca Williams - undefined

Rebecca Williams


A specialist in consumer PR, Rebecca has almost 20 years’ experience in the FMCG, retail, leisure and automotive industries.
Rebecca joined WPR in 2017 as Consumer Director and quickly progressed to Director. People are her passion, which is why she is responsible for everything ‘team’. From attending every first interview, through to assigning account teams to new clients, arranging weekly Learning Lunches, organising agency catch-ups every Friday over wine and wotsits, creating annual training plans, and leading the bi-annual appraisal process, Rebecca generally ensures WPR’s people are the happiest they can be!

Naddy Onions - undefined

Naddy Onions

Digital Director

Naddy leads the consumer digital portfolio at WPR, overseeing digital strategy and communications, and devising social media strategies that will convert into measurable business impacts.

Highly regarded within the industry, she was named in Drum’s ‘Top 30 Under 30 Women in Digital in the UK’. Naddy and her team recently won gold awards for ‘Best Use of Digital’ and ‘Best Use of Social Media’ at the CIPR awards for their work with Greene King.

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Don Skoyles

Finance and Operations Director

Don is responsible for every aspect of financial management at WPR, leading a team of specialists including senior finance assistant Nic Grant. From making sure we have the correct purchase orders and monthly fee invoices in place to liaising with purchasing teams and suppliers, Don and his team are always available to help, whatever the query.

JADE MANSELL - undefined



The 2019 CIPR Midlands Outstanding Young Communicator of the Year, Jade has almost a decade’s experience in PR, specialising in the retail and leisure sectors. She works on a roster of high-profile clients, including Fujifilm, Volvo, National Trust, Greene King, and Care UK, and has won multiple awards for a variety of campaigns.

Jade has been with WPR since 2012, after graduating from Oxford University, progressing from graduate account executive to account director in just five years. She is now responsible for managing and providing strategic guidance to consumer clients.

ANDY WILLIAMS - undefined



Andy specialises in delivering integrated communications campaigns with a firm focus on lead generation. He leads on accounts operating across a variety of B2B sectors, from manufacturing and industrial automation through to foodservice, environmental technology and construction, specialising in developing content for highly technical subject areas.

He joined WPR as an intern after graduating from university in 2012 and worked his way up to Account Director within six years. In recent years, Andy has played a key role in developing both our video offering, as well as planning and executing a number of international campaigns across Europe and the USA.

Daniel Gabriel - undefined

Daniel Gabriel

Account Director

Dan has almost a decade’s experience in PR and events, working across a range of household names including Oxfam, Beaverbrooks, and Drayton Manor Park. He is responsible for the development and delivery of some of WPR’s most memorable and results driven client campaigns. These include the award-winning, Glitter Gravy stunt for family pub brand, Hungry Horse, which went truly viral and delivered record levels of earned coverage across social, print and broadcast channels.
Since joining WPR over five years ago, Dan has built a network of media contacts that is second to none. In addition to media liaison, he is also responsible for providing strategic guidance and crisis management support for a variety of consumer clients.

NATALIE HUNT - undefined



Natalie has a solid background in B2B PR having worked in the industry for over eight years. Over that time she has delivered campaigns for a number of leading brands in the energy, building products, manufacturing and health & safety sectors. These include the likes of Aggreko, Wolseley, 3M, Baxi and REHAU.  

Having built up her core skillset studying journalism at university, Natalie is well equipped to help her clients tell compelling stories across platforms in various formats, delivering tangible metrics. Natalie is passionate about developing campaigns with cut-through, and takes a creative yet strategic approach to every brief she’s presented with.

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Rachael Heise

Account Director

With over a decade’s experience in PR and events, Rachael specialises in developing and delivering creative campaigns for some of WPR’s leading consumer clients. These include Redrow, Volvo and Care UK – the UK’s largest independent provider of health and social care. As well as providing strategic advice for clients with nationwide outlets, Rachael has a network of press contacts that is second to none. Her hands-on approach means she knows how to capture the attention of both the national and regional press, and where best to place a story to maximum effect.

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Alex Mansell

Social Media Account Director

Alex has seven years’ experience in the comms industry, specialising in B2B markets. She is responsible for devising and implementing strategies that increase her clients’ presence, and ultimately, improve their bottom line.

A specialist in LinkedIn and Facebook for niche markets, Alex’s aim is to ensure that WPR’s portfolio of B2B clients are kept ahead of the curve when it comes to digital marketing. Working closely with WPR’s content and PR professionals, Alex helps build a channel-neutral approach that ensures high-quality content is deployed to the target audience wherever they spend their time online, with the overall aim of driving brand awareness and action.

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Emma Nicholls

Paid Media Director

Emma heads up the paid media team at WPR.  With over seven years’ experience, she previously worked at a global agency, where she gained a wealth of paid media knowledge. 
Servicing a number of clients across various sectors including finance, leisure, travel and medical science, Emma implements media strategies across a number of platforms and channels including social media and PPC, through to programmatic display and content partnerships. Emma is responsible for the entire paid media lifecycle, right from strategy and planning to implementation and reporting, ultimately demonstrating the difference the paid media programme has made to a client’s bottom line.

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Beth Hendley

Senior Account Manager

Specialising in consumer PR, Beth has more than six years’ experience in the home, lifestyle and retail sectors. Having started her career in a digital and PR hybrid role, Beth has experience of developing and implementing PR strategies that maximise both online and offline channels. Demonstrating a hands-on approach, Beth has built an enviable list of media contacts throughout her career, spanning national and regional titles.
At WPR, Beth works with brands including Benchmarx Kitchens & Joinery, Greene King and Redrow Homes, ensuring both strategic campaign and day-to-day activity is effectively executed so brands reach the right people at the right time.

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Nick Whittaker

Senior Account Manager

Nick has worked in PR since 2014 and holds both agency and in-house experience, spending a number of years at an international law firm. Specialising in a range of B2B fields, including manufacturing, hospitality and professional services, Nick has managed a variety of successful campaigns for leading brands, such as Aggreko, Office Depot and Warwick Conferences.

Sasha Shackell-York - undefined

Sasha Shackell-York

Senior Account Manager

Sasha has over six years experience in the PR industry, working on wide range of consumer accounts including household names in the automotive, leisure, property and home interest sectors.
At WPR, she manages a variety of consumer accounts for the likes of Drayton Manor, Greene King, Oxfam, Beaverbrooks and Endsleigh Insurance. Our campaign queen, Sasha is well-versed in executing high-profile stunts which deliver blanket national coverage, delight clients and ultimately make a noticeable difference to their bottom line.

Amelia Walker - undefined

Amelia Walker

Senior Account Manager

Amelia is a passionate B2B PR specialist with seven years’ industry experience. At WPR, Amelia helps to develop creative PR strategies, drawing from her wide-ranging skill set which includes media relations, press event management, content marketing and advertising. With the ability to translate complex subjects into compelling and newsworthy reads, she is a strong B2B copywriter able to reach a wide variety of audiences.

Amelia has particular experience in the construction and built environment, building products, plumbing and heating sectors.

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Dani Webster

Senior Social Media Manager

Dani has worked in social media for seven years across a variety of consumer and B2B accounts including PayPal, Bosch, REHAU and Electrolux (Domestic and Professional).
Dani now specialises in the B2B sphere, focusing on industries including HVAC, building products and commercial foodservice to name a few. Dani is responsible for the strategy, implementation and delivery of campaigns, ensuring high-quality content is seen by the relevant audiences, and ultimately converting them into tangible results.

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Andy Gorman

Senior PPC Manager

Andy has eight years of experience working within both an agency environment, and as part of an in-house marketing team. He is a certified Google Ads & Bing Ads professional and has been responsible for delivering pay-per-click campaigns nationally and internationally, managing sizeable monthly budgets. Along with the experience of developing pay-per-click campaigns, he is a specialist in website conversion rate optimisation and has an expert knowledge of Google Analytics reporting, using that data to pinpoint potential business growth.

George Moss - undefined

George Moss

Senior Graphic Designer

Our in-house design team is led by senior graphic designer George Moss. George has six years of commercial design experience, working in agency and in-house roles for brands known internationally. George is always keen to push the boundaries of design to produce creatives that surpass client expectations. He believes a good concept is just as important as the execution, which is why the design team works closely with the wider agency to blend inspired ideas with aesthetic impact.

Amy Nichol - undefined

Amy Nichol

Social Media Manager

After graduating with a BA (Hons) in Linguistics and Chinese from the University of Manchester, Amy gained international experience in China where she worked for a leading sex-tech company.

On her return to the UK, Amy joined the WPR team where she works across on a number of clients in the entertainment, food and beverage, leisure and homes sectors.

Imogen Dunworth-Warby - undefined

Imogen Dunworth-Warby

Social Media Manager

Imogen joined WPR in January 2019, and quickly progressed to Social Media Manager. Prior to this, she had four years’ experience in the communications industry, specialising in social media for a wide range of clients in the charity, leisure, construction, property, and food and drink industries. Imogen has worked with a number of high-profile clients including Greene King, Pyrex, Continental, Tarmac and REHAU throughout her time at WPR.
Imogen is responsible for implementing social media content strategies for both B2B and B2C, whilst also managing reactive opportunities, campaigns and acting as a main point of contact for clients.

In her own time, Imogen has recently completed a photography course through the Open University, to help clients capture moments and share them across online communications.

Grant Yardley - undefined

Grant Yardley


Since becoming an NCTJ-qualified sports journalist in 2014, Grant has worked as a sub-editor for national and regional newspaper publications and provided content for The Guardian and The Mail.
He brought this experience to WPR in 2017, implementing new content-checking processes including the creation of a company-wide style guide.

Grant proofreads a variety of B2B and B2C content, from social content plans and press releases to white papers and website copy.

No social media post is seen by the public until Grant has set eyes on it and checked for typos and budget errors.

Abi Herbert - undefined

Abi Herbert

Senior Account Executive

Abi began her PR career in 2018, joining WPR as a graduate working across a range of consumer clients including Beaverbrooks the Jewellers, Oxfam, Volvo Car UK, Drayton Manor Theme Park and FUJIFILM. During this time, Abi has delivered multiple national campaigns that have achieved high profile coverage on the likes of MailOnline and This Morning, as well as in Vogue magazine. In addition to running busy press office functions for a number of well-known brands, liaising with journalists and social influencers on a daily basis, Abi is also actively involved with the planning and delivery of client events.

Ed Owen - undefined

Ed Owen

Senior Account Executive

An NCTJ-qualified journalist, Ed possesses a keen eye for language and communication. With over six years content creation experience, he is proficient in writing for a variety of audiences and to a high level of technical detail.
Ed’s key strengths lie in press relations, coverage generation and breaking down complex topics to create compelling content and collateral. He has contributed toward award-nominated campaigns, adapting client messaging across the B2B sphere to appeal to multiple audiences in eye-catching fashion.

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Lizzie Alker

Senior Social Media Executive

Lizzie joined WPR in July 2018 after graduating from the University of Birmingham with a first-class degree in English Literature. After delivering impressive results across a number of integrated campaigns, she progressed to Senior Social Media Executive in just 18 months.

Lizzie creates engaging social content for a range of B2B clients, covering industries from manufacturing to commercial food service and laundry equipment. She is responsible for writing proposals for, and delivering, social campaigns as well as optimising performance through strategic targeting.

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Céline Bisson

Senior Account Executive

Since joining WPR as a graduate account executive in February 2018, Céline has developed an in-depth knowledge of regional media and a strong track record of delivering high-quality coverage for a host of clients in the retail and leisure sector.
Her experience includes managing community outreach programmes for the likes of Redrow Homes, alongside regional and national brand awareness campaigns for brands including Care UK, National Trust and Greene King.  

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Sam Oliver

Senior Social Media Executive

Sam joined the team in July 2019 and currently works across a number of leisure and lifestyle clients.

After graduating from the University of Leeds in 2016, Sam worked in the radio industry as a Breakfast Producer, coaching on-air talent and creating innovative content for the country’s leading commercial radio groups. He worked on the biggest commercial breakfast show outside of London (Capital FM Yorkshire) and also for Capital FM and Free Radio in Birmingham.

Sam now works in WPR’s social media team, creating stand-out content for leading consumer brands.

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Eddie Parsons

Account Executive

Eddie joined WPR in early 2019, having completed an MA in Global Media and Communications at the University of Warwick. With a passion for writing and a keen eye for a pun, Eddie works alongside clients to deliver engaging content that sees strong coverage generation and delivers tangible results.

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Georgie Butler

Account Executive

Georgie is a self-confessed word nerd, proficient in crafting content for a range of technical clients working in industries such as certification, foodservice, HVAC and manufacturing. Before joining WPR, she worked within the fire and security sector doing all things PR, marketing and social media. As a multi-disciplined individual with experience both client and agency-side, Georgie understands the challenges for both sides and how they can work together collaboratively to achieve a successful outcome.

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Nicole Daybell

Account Executive

Nicole joined WPR as a graduate account executive in June 2019. Prior to this, she graduated from Birmingham City University with a first-class degree in Media and Communications. Nicole loves the fast-paced environment, and variety of work, that a career in PR offers. She is thoroughly enjoying her first taste of agency life, working in WPR’s consumer team.

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Ellie O’Shea

Graphic Designer

Ellie joined the WPR design team in July 2019 following three years’ design experience in agency environments. Ellie graduated with a BA Hons in Illustration and combines this knowledge with her exceptional photography skills to create standout assets for a number of B2B and B2C brands.

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Rachel Hickey

Graduate Account Executive

Rachel joined WPR in 2019, after graduating from Birmingham City University where she gained a first-class degree in Public Relations. An integral member of the B2B team, Rachel is responsible for creating engaging content for a selection of high-profile clients, including Baxi Heating, Warwick Conferences, Office Depot and Travis Perkins CCF.

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Gideon Casey

Graduate Account Executive

Gideon joined WPR in September 2019 after graduating with from the University of Birmingham with a degree in French, Spanish and German. Having gained experience in marketing communications in a Paris-based branding agency during his degree, he was eager to get back into the fast-paced agency environment within his favoured area of PR.

Working with B2B clients across a range of industries, Gideon enjoys creating engaging content on key industry topics as well as the variety that comes from working with a diverse portfolio. From pipework and heating systems, to cameras and industrial scale printers, Gideon delivers works with the likes of REHAU, Baxi, Legrand, Fujifilm, Aggreko and Norbar Torque.

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Emma Horner

Graduate Account Executive

Emma joined WPR’s busy consumer PR team as an account executive in 2019, after graduating from Swansea University with a BA Hons degree in English Literature and History.
Having developed a passion for PR while studying, Emma completed several work experience placements before joining WPR, including the communication department at Birmingham’s prestigious Queen Elizabeth Hospital.
Emma enjoys the fast-paced nature of agency life, with a client portfolio including Volvo and Care UK. 

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Carla Plowden-Roberts

Graduate Account Executive

Carla joined WPR in August 2019, after graduating from the University of Birmingham with a degree in English Literature with Creative Writing. Having gained experience working for a local press office, Carla was keen to transfer these skills into a faster-paced PR environment. Working within the B2B team, Carla enjoys delivering impressive results for her clients and learning something new every day from her peers.

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Nic Grant

Finance Assistant

Nic has worked for WPR for 12 years. She is responsible for the smooth-running of the sales ledger, client billing and cash flow. She holds responsibility for supporting Don, the Finance and Operations Director and liaising with team members on the requirements for the WPR financial processes.

Her experience and knowledge have been gained through working in a variety of sectors, including service, legal, engineering and manufacturing and she is fully AAT qualified. Nic also enjoys assisting on the WPR Charity Committee and being creative with fun charity activities. 

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Sally Price

PA to the MD

Having worked for WPR on and off since the company’s inception, Sally is now PA to Jane Ainsworth. Along with supporting Jane, housekeeping of the website and organising company events, she also holds responsibility for supporting the marketing team. Her work ranges from designing new case studies for credentials documents to distribution of the company newsletter and organising delivery of client anniversary gifts.