Instagram chief Adam Mosseri recently proclaimed that “Instagram is no longer a photo-sharing app”. It’s a mistake for brands to overlook statements like this because when a declaration is made, algorithm changes will surely follow. In this case, video content will be prioritised on already-competitive newsfeeds, pipping any static images to the post in terms […]
It feels as if we shouldn’t still be talking about this in 2021 but, despite the fact we know that any meaningful marketing strategy should include a social strand, investment in social content has been slow to catch up in some sectors. The truth is brilliant content that captures attention and converts into tangible results […]
Apple’s “app tracking transparency” update prompted a collective sigh from marketers across the country. The update gives Apple users on iOS 14.5 or above the choice to opt out of digital platforms tracking their online activity. It means applications such as Facebook are required to ask for users’ consent before their data can be monitored […]
Changing user behaviours during the pandemic have seen social media companies seize the opportunity to innovate, offering more features and formats than ever before in a bid to entice users to spend longer on their platforms. Our senior social media strategy director, Alex Mansell, takes a look at the latest Instagram updates to launch and […]
Having already introduced Polls, Stories and Events to the platform in 2020, LinkedIn isn’t stopping there. While national lockdowns will have largely contributed to the platform’s recent growth, it’s the release of exciting new capabilities that keeps users coming back for more. Indeed, the latest quarterly financial statement from parent company Microsoft references session increases […]
Given the year we’ve had, it might seem optimistic to be making any predictions for the year ahead. No one could have guessed how unusual 2020 would turn out to be, with today’s world unrecognisable to the one left behind on 31 December 2019. But it’s not just the pandemic that’s shaken our belief in […]
From never leaving the house without a mask to now having to book your taxi home for 21:45 on the dot, Covid-19 has changed all of our lives enormously. The ways we work, socialise and travel have all been turned upside down, and how we consume media is no different. Here, our paid media director, […]
Choosing the right B2B PR agency to work with can ensure you make the jump from good to great PR. So, what questions should B2B marketers be asking of potential PR agency partners? Here are 10 open-ended questions we would ask: 1. What Do You Know About Us? This is more than just an icebreaker. […]
B2B PR has changed dramatically in recent years with new channels, tactics and an increasing focus on transparent ROI. With all this change, B2B marketers can be forgiven for finding it much more difficult to differentiate a good PR proposal from a bad one. Here are seven questions all marketers should be asking themselves when […]
B2B PR is a specialist PR discipline that focuses upon helping one business to sell its goods and services to another business, rather than the general public. For this reason, B2B PR usually takes a sector approach, targeting decision-makers in highly specific industries. Traditionally, B2B PR has focused on top-of-the-funnel activity, raising brand, product and […]
It’s been widely reported that home improvements boomed during lockdown, as Brits stuck within their four walls relished the opportunity to declutter, decorate and dig in an effort to pass the time. However, as lockdown begins to lift, many of our clients in the homes and lifestyle sector have been questioning the extent to which […]
• 11% of Brits can’t wait for life to get back to normal • 35% to take a staycation in 2020 • 26% planning a day leisure shopping Following the Government’s moves to ease lockdown measures in the UK, many of our clients operating in the retail, leisure, travel and casual dining space have been […]
