Earlier this year, to kick off WPR’s 30th anniversary, we unveiled our commitment to deliver 30 positive impacts at 30. We set ourselves the goal of taking steps that would make a difference to our planet, people, community, society and future. Just over a third of the way into the year, we’ve done a fair […]
This month Twitter introduced Shops, following in the footsteps of Facebook, Instagram, Snapchat, TikTok and Pinterest. But the trend towards social commerce has been growing steadily over the past few years. The pandemic supercharged the shift to online shopping, as birthdays, anniversaries and Covid-commiseration packages were purchased and posted in the absence of in-person shopping. […]
If a week is a long time in politics, where do we begin summing up a whole year in the fast-paced social media sphere? In our latest Reading Room blog, WPR’s senior social media strategy director, Alex Mansell, looks at the social media developments that had the biggest impact for marketers in 2021 and considers […]
It’s that time of year – the leaves have fallen from the trees, Christmas songs are sneaking into playlists…and requests for work experience at WPR are going through the roof! With competition for entry-level jobs said to hit a record high in 2021, standing out from the crowd when applying for a position is essential. […]
Following a year when it felt like we had more than enough scares in real life without Halloween adding to the fear, we’re all more than ready for a little seasonal silliness this year. So, before we tuck into the Bonfire Night toffee apples and start eating the Advent calendar chocolates, let’s kick off with […]
People’s attention spans are apparently getting shorter. We’re told there’s now too much information for people to engage with, understand and interpret in any meaningful way. And the chances of holding someone’s interest online for longer than a few seconds is incredibly difficult, if not impossible. Research appears to corroborate this idea. A 2019 study […]
Instagram chief Adam Mosseri recently proclaimed that “Instagram is no longer a photo-sharing app”. It’s a mistake for brands to overlook statements like this because when a declaration is made, algorithm changes will surely follow. In this case, video content will be prioritised on already-competitive newsfeeds, pipping any static images to the post in terms […]
It feels as if we shouldn’t still be talking about this in 2021 but, despite the fact we know that any meaningful marketing strategy should include a social strand, investment in social content has been slow to catch up in some sectors. The truth is brilliant content that captures attention and converts into tangible results […]
Apple’s “app tracking transparency” update prompted a collective sigh from marketers across the country. The update gives Apple users on iOS 14.5 or above the choice to opt out of digital platforms tracking their online activity. It means applications such as Facebook are required to ask for users’ consent before their data can be monitored […]
Changing user behaviours during the pandemic have seen social media companies seize the opportunity to innovate, offering more features and formats than ever before in a bid to entice users to spend longer on their platforms. Our senior social media strategy director, Alex Mansell, takes a look at the latest Instagram updates to launch and […]
Having already introduced Polls, Stories and Events to the platform in 2020, LinkedIn isn’t stopping there. While national lockdowns will have largely contributed to the platform’s recent growth, it’s the release of exciting new capabilities that keeps users coming back for more. Indeed, the latest quarterly financial statement from parent company Microsoft references session increases […]
Given the year we’ve had, it might seem optimistic to be making any predictions for the year ahead. No one could have guessed how unusual 2020 would turn out to be, with today’s world unrecognisable to the one left behind on 31 December 2019. But it’s not just the pandemic that’s shaken our belief in […]
