SEO has long been shrouded in mystery. We’ve heard it described as a “dark art”, the “wild west” and “all cloak and daggers”, but it needn’t be any of that. For many marketers, especially those in niche industries, getting the basics right will have a vast impact on their positions on the search engine results […]
Workplace by Facebook isn’t new. It was first announced way back in 2015, with a wider rollout in 2016, but recent months have seen Facebook up the ante in terms of marketing the platform. Chances are, if you are a business owner, HR manager or company director, you will have been seen an ad or […]
B2B buyers are traditionally characterised as being unemotional, rational decision-makers basing their choices on product or service characteristics alone. As a result, B2B PR and content strategies are often dominated by the traditional marketing approach of highlighting product attributes and functional benefits. This strategy neglects the role that emotion can play in business-to-business decision-making and […]
A few years ago, no one was searching Google looking for information on digital PR. This year, thousands of people have typed that phrase into their search bar, with no sign that interest is set to dwindle any time soon. Certainly, from our perspective, we’ve had more digital PR enquiries during the last five months […]
1. Keep it short With video, less is more. 15-60 seconds is ideal on the likes of Facebook, Instagram and Twitter. LinkedIn is different. Our contacts at LinkedIn tell us that users on their platform are willing to watch for longer, with drop-off rates occurring later in the video. With this in mind, videos on […]
I estimate that in the 27 years WPR has been in business, we have pitched well over 1,000 times, for business large and small. We’ve been asked hundreds of different questions by thousands of different people, and can largely predict what will come at both the ‘beauty parade’ stage, and in the final pitch process. […]
“A company’s LinkedIn real estate lies in its employees”. This is the message that LinkedIn keeps hammering home to us whenever we speak to them. Ramping up our clients’ employee presence is therefore something we’ve been encouraging and the statistics speak for themselves. In fact, the figures suggest that employee pages can increase the reach […]
While very much seen as the go-to B2B channel, there is a place for a certain kind of B2C marketer on LinkedIn. But, before launching yourself in, a few things should be borne in mind. 1. Is the audience there? Consider if your audience is likely to spend their time on the platform. As […]
Scroll to the bottom of many B2B company webpages and you will see a list of different social media channels, ranging from the obvious, LinkedIn and Twitter, through to choices which induce a fair amount of head-scratching, namely Pinterest, Instagram and WhatsApp. With social media we take a quality over quantity view – i.e. do […]
With over 90% of brands now on social, and between them spending over $13billion per quarter with Facebook alone, the clamour for consumers’ attention on the platform has never been greater. It’s a pay-to-play platform and, if you are going to part with hard cash to get your messages heard, you’ve got to be […]
Five years ago, ask anyone what kind of person spends their time on LinkedIn, and they’ll say “recruiters”. Fast forward five years and this is far from the case, but old misconceptions have a habit of not dying off. I’ve sat in plenty of meetings where the very people who should be using it – sales reps, […]
According to a late 2017 report by the Pew Research Center, 67% of adults now get their news from social media feeds, up from 62% at the beginning of 2017. The truth is evident. Your PR agency landing a piece of coverage online and hoping a consumer will stumble across it is no longer enough. […]
