Given the year we’ve had, it might seem optimistic to be making any predictions for the year ahead. No one could have guessed how unusual 2020 would turn out to be, with today’s world unrecognisable to the one left behind on 31 December 2019. But it’s not just the pandemic that’s shaken our belief in […]

From never leaving the house without a mask to now having to book your taxi home for 21:45 on the dot, Covid-19 has changed all of our lives enormously. The ways we work, socialise and travel have all been turned upside down, and how we consume media is no different. Here, our paid media director, […]

Choosing the right B2B PR agency to work with can ensure you make the jump from good to great PR. So, what questions should B2B marketers be asking of potential PR agency partners? Here are 10 open-ended questions we would ask: 1. What Do You Know About Us? This is more than just an icebreaker. […]

B2B PR has changed dramatically in recent years with new channels, tactics and an increasing focus on transparent ROI. With all this change, B2B marketers can be forgiven for finding it much more difficult to differentiate a good PR proposal from a bad one. Here are seven questions all marketers should be asking themselves when […]

B2B PR is a specialist PR discipline that focuses upon helping one business to sell its goods and services to another business, rather than the general public. For this reason, B2B PR usually takes a sector approach, targeting decision-makers in highly specific industries. Traditionally, B2B PR has focused on top-of-the-funnel activity, raising brand, product and […]

It’s been widely reported that home improvements boomed during lockdown, as Brits stuck within their four walls relished the opportunity to declutter, decorate and dig in an effort to pass the time. However, as lockdown begins to lift, many of our clients in the homes and lifestyle sector have been questioning the extent to which […]

• 11% of Brits can’t wait for life to get back to normal • 35% to take a staycation in 2020 • 26% planning a day leisure shopping Following the Government’s moves to ease lockdown measures in the UK, many of our clients operating in the retail, leisure, travel and casual dining space have been […]

December 2019 will be remembered for playing host to a fierce general election. The timing was unprecedented in modern times, with the last winter vote having taken place almost 100 years ago, both journalists and psephologists wondered how the unusual date might affect campaigning which, until recent times, had predominantly relied on leafleting and door-to-door […]

‘Tis the season to be jolly – unless you work in PR when ‘tis the season to be creative, so great is the need to cut through the festive noise. As a result, December traditionally sees not just tinsel and trees, but some of the best PR work of the calendar year. It’s yet another […]

SEO has long been shrouded in mystery. We’ve heard it described as a “dark art”, the “wild west” and “all cloak and dagger”, but it needn’t be any of that. For many marketers, especially those in niche industries, getting the basics right will have a vast impact on their positions on the search engine results […]

Workplace by Facebook isn’t new. It was first announced way back in 2015, with a wider rollout in 2016, but recent months have seen Facebook up the ante in terms of marketing the platform. Chances are, if you are a business owner, HR manager or company director, you will have seen an ad or two […]

B2B buyers are traditionally characterised as being unemotional, rational decision-makers basing their choices on product or service characteristics alone. As a result, B2B PR and content strategies are often dominated by the traditional marketing approach of highlighting product attributes and functional benefits. This strategy neglects the role that emotion can play in business-to-business decision-making and […]