Reading Room

Calling PR an ‘awareness’ tool isn’t wrong, but it underplays its value. The true impact comes in how it can build preference.

AI is reshaping social media – not always for the better. In this blog we examine what’s happening and why integrity in brand marketing has never been more important.

I found an adventure, challenged myself, and experienced a true ‘paradise island’ thanks to the Live Free Fund.

Tapping into cultural conversations can create brand relevance and authentic customer connections – here are our tips for doing it well.

There’s a wealth of accessible inspiration and information for marketing pros in the form of podcasts – here’s a round up of some of our favourites.

We all know that people are using social platforms for search but how do you tap into the potential for this without compromising creativity and brand voice?

Just like the royal family, they use silence as a strategy, but now they have their own Prince Harry. How can the Beckhams can save their brand – and family?

Consistency is often misunderstood in communications. What can we learn from the government’s all too frequent changes in direction?

We have officially entered a new year and with that comes an opportunity to refresh and rethink your social media marketing strategy.

What does 2026 have in store for marketers? As we head into the new year, here are seven marketing predictions.

Are B2B marketers missing out on valuable opportunities to capture attention in a unique sweet spot for paid activity during Q5?

Sit back with a glass of something and enjoy a trip down memory lane as Tom shares his heroes and villains of the year.