Five Emotions You Can Use in Your Next B2B PR Campaign
  • PR

Five Emotions You Can Use in Your Next B2B PR Campaign

B2B buyers are traditionally characterised as being unemotional, rational decision-makers basing their choices on product or service characteristics alone. As a result, B2B PR and content strategies are often dominated by the traditional marketing approach of highlighting product attributes and functional benefits. This strategy neglects the role that emotion can play in business-to-business decision-making and […]

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