Reading Room

We’re just 12 months away from a major change to how marketers can collect and analyse website data. Read our summary of what you need to know – and do – now.

With anticipation mounting ahead of the Commonwealth Games in our hometown of Birmingham, we’re getting excited about all things sports related at WPR this summer.

We’re living in challenging times. Find out what WPR’s latest research says about how consumers are adapting to the cost-of-living crisis.

We’ve got big ambitions in our 30th year. Find out how we’re getting on with our pledges to help our planet, people, community, society and future.

The pandemic supercharged the shift to online shopping. With so much momentum in this space, have consumers bought into social shopping?

If a week is a long time in politics, where do we begin summing up a whole year in the fast-paced social media sphere?

We’re passionate about working in PR and social. Here are our tips for breaking into this fantastic industry.

In a year when we’ve had more than enough scares in real life without Halloween adding to the fear, we’re ready for a little seasonal silliness.

People’s attention spans are apparently getting shorter. So what role does long-form copy have in your B2B marketing and PR strategy?

Is it time to adopt a video-first strategy for your Instagram activity? If your answer is yes, read our tips to help make sure you get it right.

Creating brilliant content that captures attention and converts into tangible results does not happen by luck. Read our top tips for making your brand shine in cluttered digital spaces.

Apple’s “app tracking transparency” update prompted a collective sigh from marketers across the country. Here are three steps to take now to minimise the impact.