Local market intelligence for brands
We aren’t just the voice of our clients; we’re the ears too. Listening means providing clients with local intelligence – insights that support regional activations and feed into wider regional comms strategies. From community participation and localised social concerns to business investment needs, we’re proactive and reactive in our regional advocacy work, helping brands better understand the landscapes in which they’re operating.
Crucially, political figures, community leaders and strategic influencers fall within the remit of our regional activation team, which is well versed in advising clients on how best to articulate the value they are bringing to local economies to the people who matter.
A seamless, scalable service for brands
We understand that our regional client contacts are busy people and need a seamless process from story identification to execution, and they need this at scale.
It’s thanks to client brands such as Care UK, Redrow, Fujifilm and Volvo to name just a few, that we have been able to build the network of contacts we have – both across the media and wider stakeholders.
Working closely with regional directors, store managers, HR teams, ESG leads and social media champions, we unearth the stories central teams don’t have the time to find. Then we take them from concept to coverage, with minimal effort required on your part.
We follow your parameters, respect brand guardrails and adapt our communication style to your preferences, whether you want high‑level oversight or detailed updates.
Can travel, will travel
We don’t just do the easy work, we also do the leg work.
From our home, right in the heart of the country, we can be in most parts of the UK within a few hours – even Edinburgh is little more than four hours by train. ‘Can travel, will travel’ is the WPR motto.
Every day sees us deliver multiple news hits throughout the UK and most months see us work with mayors, MPs, councillors, community leaders and influencers on launches, events, investment announcements, joint ventures, topping-out ceremonies and the like. They know us and we know them, from Andover to Abersoch to Aberdeen.
Our services include:
- Regional and local media relations
- Tailored story placement, hyperlocal outreach and ongoing journalist relationship management.
- Local intelligence and community insight
- On‑the‑ground monitoring of local issues, sentiment and opportunities to inform regional strategies.
- Political and stakeholder engagement
- Connecting with MPs, mayors, councillors and community leaders to support events, visits and announcements.
- Story research and development
- Working with regional teams to uncover compelling stories and develop them into content that chimes with localised audiences.
- End‑to‑end regional activation delivery
- Seamless management of regional PR, events and stakeholder activity – anywhere in the UK.
If you’re looking for a team that understands how to balance national brand priorities with local nuance, and can navigate regional media, stakeholder landscapes and community sentiment with confidence, we’d love to talk.
