Generative Engine Optimisation (GEO)
Optimised content and placement for AI-driven discovery.
Brand visibility in AI-powered chatbots and search engines has never been more important as consumers and businesses turn to generative engines to inform their purchasing decisions.
Our experienced team of content, PR and media relations specialists create branded content, optimised for AI-driven discovery, to increase the visibility of your brand. We do this by providing the right answers to natural language prompts, reinforced with trust signals such as personal expertise, real-world evidence and authoritative backlinks.
What is GEO?
Generative Engine Optimisation (GEO) is the evolution of Search Engine Optimisation (SEO) for AI-powered platforms such as ChatGPT, Google’s AI Mode, Perplexity and Microsoft Copilot.
Crucially for your brand, generative engines go far beyond just ranking results. Unlike traditional search engines, they summarise, curate and recommend in a conversational format informed by context.
As a result, visibility in AI-driven answers can significantly impact brand awareness and understanding — particularly since half of all consumers now intentionally use AI-powered search, with AI summaries appearing in about 50% of Google queries and guiding consideration before a click ever happens.
Our approach to GEO
This is not about producing generic content that is easily overlooked by AI. It is about using our decades of PR expertise to build trust and inspire action – and applying those principles to today’s AI-powered tools, which actively seek credible, authoritative information and evidence about your brand.
We blend tried-and-tested tactics from our specialisms in content creation, media relations, digital PR and SEO. This maintains your brand mentions in prominent media outlets and traditional organic search, while also increasing visibility within AI-generated answers and search prompts.
We start by assessing your brand’s overall AI visibility, mentions and citations to establish how visible your brand is compared to its competitors, which subject areas to target and where we can place content to inform AI-answers.
We explore the topics your audience is searching for and the prompts they use to find answers. We then use these insights to shape your content strategy and identify where each piece should be published for maximum impact.
Our experienced team of PR specialists and content creators generate AI-search-optimised content unique to your brand to differentiate it from competitors and consistently deliver your brand’s key messages.
Our team of media relations specialists use their personal connections with media contacts to ensure content lands in quality titles likely to be cited in AI search answers. At the same time, we ensure this content can also be used across owned channels, such as your website and social accounts to maximise your AI-search footprint.
We regularly measure and evaluate your brand’s AI search visibility and the impact of PR activity on mentions and citations, with this data and insight then used to inform ongoing campaigns.
info@wpragency.co.uk
0121 456 3004