Design Services

They say a picture is worth a thousand words – and who are we to argue? Storytelling is at the heart of what we do at WPR and getting the design elements of that story right can make the difference between content that converts and that which gets lost in the crowd.

WPR’s specialist in-house design team has the expertise and creative clout to bring concepts to life, communicating brand messages in ways that drive results.

From creating ‘thumbstoppable’ content for social media to turning complex ideas into insightful infographics, our creative team loves nothing more than taking the seed of an idea and turning it into visually engaging output.

In-House Design Agency

Always keen to push the boundaries, WPR’s in-house designers aim to consistently produce creative concepts and outputs that surpass client expectations.

The graphic design team blends visual flair and aesthetic awareness with a solid grasp of what makes design work. From creating gifs and moving images to producing fully animated explainer videos, they understand not only what grabs attention but also how good design connects with people to get across a brand’s message.

With qualifications in graphic design, multimedia and illustration among them, WPR’s design team also has extensive commercial design experience across consumer and B2B brands.

Our Design Services

Our talented designers work across print and digital, producing output for use across paid media, earned and owned channels and delivering design services that exceed client expectations. They are specialists in designing creatives for social media, developing assets that are not only effective but also tailored for optimum performance, whether that be through social feeds, Stories, 360°, carousels, Instant Experiences or tap-to-reveal ads.

Our design services include:

App design	Infographics
Brand and style guidelines	Interactive PDFs
Branding design	Newsletter design for print and web
Business stationery	Photography and photo-editing
Email shots	Promotional goods
Event collateral	Reports and white papers for print and web
Flyers, booklets and brochures	Social media asset design (ads and creatives)
GDN (Google Display Network) ads	Video
Gifs, motion design and animation	Web banners

Our Integrated Approach to Design Projects

Delivering a seamless design service for clients, WPR’s graphic designers work alongside our account teams to add creative input from the outset of projects. Our designers contribute to brainstorms, sharing ideas and inspiration that can shape and inform strategic planning.

From idea generation and storyboarding onwards, a solid process leads design projects from conception to completion. It is a two-way dialogue where input from clients is equally important as we seek the right design solution for any individual campaign or activity.

Design Services Tailored to Your Brand

We work with an array of fantastic brands across sectors including FMCG, engineering and manufacturing, retail, leisure, foodservice, construction, property, HVAC and more. Our designers are skilled at tailoring ideas and styles, not only to the medium being used but also to the wider context of a brand’s market and target audience.

For established brands with existing brand guidelines, WPR’s graphic designers will work within those parameters to generate innovative output while maintaining brand consistency. For newer or smaller brands, our design team can develop an identity from scratch or offer guidance on making the best design choices to achieve the desired results.

This holistic approach, making design an integral part of campaign development, means the team works flexibly and creatively. Which, in turn, means they can find the design solutions that work within budgets and offer the best possible return on investment for clients.