Continental Automotive Ltd Strives for Excellence With Appointment of WPR

Leading automotive manufacturer, Continental Automotive Ltd, has appointed the Midlands’ largest PR agency by revenue, WPR, to deliver its digital strategy.

Using a combination of SEO, social media targeting, website auditing, conversion rate optimisation, and Google Display Network retargeting, WPR will drive awareness of the electronics and mechatronics equipment provided by VDO, a brand of Continental Automotive Ltd. Targeting high-intent audiences, WPR will also promote specialist MOT equipment available from the Crypton brand.

Tom Leatherbarrow, head of B2B at WPR, said: “Continental Automotive Ltd prides itself on delivering excellence. Having worked with the likes of Bosch Automotive, Norbar Torque Tools and Volvo, we are excited to deploy our extensive automotive experience to drive forward Continental’s digital strategy.

“With a blend of content creators, content marketers and technical managers, WPR is well placed to deliver improved positions on search engine pages to meet highly-relevant search queries to attract customers and bolster awareness of the Continental brand and product offering. Additionally, our retargeting abilities will ensure we deliver tailored key messages to high-intent audiences.”

Debbie Dunbar, marketing manager at Continental Automotive Ltd, commented: “We sought an agency that wasn’t afraid to shy away from a challenge. Together with WPR, Continental Automotive Ltd will explore new and innovative ways to drive awareness of our capabilities and brand. Having demonstrated its range of work with automotive clients, WPR firmly stood out as the perfect choice to deliver our 2019 digital plan.”