Making Wishes Come True

By WPR on 20th February 2022

WPR is pleased to announce its support of Molly Olly’s Wishes, a Warwick-based charity doing incredible work to help children with life-threatening illnesses.

As part of its work to support families in the darkest of days, Molly Olly’s donates wishes for anything and everything, from medical aids, toys, days out or arts and crafts to electronic devices and support for transport. Each wish is as unique as the children. Since being established in 2011, the charity has granted more than 2,500 wishes and helped more than 16,000 children across the UK.

WPR managing director Jane Ainsworth said: “We heard about the amazing work that Molly Olly’s does for children and families from friend and industry peer Jennie Ludford. Jennie has given so much to our industry and, following the tragedy of losing her own son Charles, she is now making a huge difference to others by applying all her expertise and knowledge to this worthy cause. There was no question that we wanted to find a way to help and we’re delighted to be able to support Molly Olly’s.”

Charles and Jennie

This month, in honour of Charles who lost his battle with cancer in February 2020, WPR will provide funds to make wishes come true for four children.

Jennie Ludford, head of PR and communication for Molly Olly’s, said: “I am so grateful to WPR for donating four wishes to the charity. Jane and I have been good friends for a very long time and she was there to support me when our son Charles was terminally ill with a brain tumour and, of course, afterwards. She wanted to play her part in helping other children like Charles who are fighting life-threatening illnesses. The money donated will help us to put smiles on the faces of four children who face unimaginable health challenges.”

Birmingham PR and social media agency WPR celebrates 30 years of business in 2022 and is marking the milestone with a pledge to make 30 positive impacts during the year. Covering five core themes – planet, people, community, society and future – WPR has identified areas where the agency can take action to drive positive change.

To find out more about the work Molly Olly’s does and to donate, visit: www.mollyolly.co.uk