WPR on the Shortlist for CIPR Excellence Awards
The CIPR has announced the shortlist for its prestigious Excellence Awards 2025 and WPR is in the running for two awards.
The long-term campaign category recognises the effort that goes into maintaining messages over at least three years, with the knowledge that PR is most successful when it is sustained and consistent. In this category, WPR’s ongoing Fulfilling Lives consumer PR campaign for Care UK has been recognised for the way it has helped to transform perceptions of care home life, putting the brand front and centre in the march towards fulfilling lives for older members of society.
In the STEM category, WPR is shortlisted for a robust strategic B2B PR campaign for IMI. The campaign not only established the brand’s credibility across Europe’s green hydrogen and public transport marketing through insightful research, but also delivered significant sales leads.
Through the Excellence Awards the CIPR, the world’s only chartered body for the public relations industry, aims to identify the most compelling PR campaigns that have been delivered in the last 12 months, those telling a powerful story of creativity, results and impact.
The winners will be announced later in the year.