Camping in the Forest
To drive awareness of Camping in the Forest sites across the UK, promoting the brand’s camping offering and outdoor expertise.
Specifically, WPR was tasked with enticing a new audience to experience camping for the first time during a booming staycation season.
The angle captured the imaginations of national and regional media and quickly secured:
- 10 pieces of national coverage including The Sun, The Mirror, Daily Star and The Express
- Five pieces of regional coverage promoting the Elemen-tree School classes.
Importantly, the coverage led customers to Camping in the Forest’s content and delivered:
- 24,478 ThruPlays (15-second views) of the video tips
- More than 60 bookings for the Elemen-tree School classes.