New Podcast Delves Into Future of Marketing

Birmingham-based agency WPR has launched a new podcast series discussing the digital marketing landscape with some of the nation’s biggest brands.

With the Brand, hosted by the agency’s social media manager and brains behind the concept, Sam Oliver, delves into guests’ current digital marketing activity and their plans for the future.

Breaking down the complexities and thought processes behind strategy and campaigns, the podcast aims to be accessible for both advanced marketers and those starting out in their careers alike.

In episode one, marketing manager Gloria McCann and marketing executive Sarah Phillips, from the UK photo imaging division of world-renowned photography giant Fujifilm, delve into all things photo printing.

Balancing both B2B and B2C digital marketing, Gloria and Sarah discuss the ins and outs of their social media strategy, working with micro-influencers and how they have been continuing to engage audiences throughout the pandemic.

Coming up in the exciting pipeline of episodes, Sam will be talking to Advent of Change’s founder, Kristina Salceanu, and rugby league club Castleford Tigers’ media executive, Tom Maguire.

Jane Ainsworth, managing director of WPR, said: “We are very pleased to be making our first foray into the world of podcasting with our new series, With the Brand. Our work covers such a broad range of industries, and a podcast provides a great way to capture valuable marketing insights from across the B2C and B2B worlds and share them with our audience.

“We hope listeners will gain valuable insight into the inner workings of businesses from a variety of sectors, and those hoping to enter the marketing sphere can learn something new about what we and our clients do too.”

Take a listen to With the Brand here.