WPR Wins Six CIPR Midlands Awards
The winners of the inaugural CIPR Midlands Awards have been revealed and WPR collected six awards.
As well as taking the coveted large agency of the year crown, WPR won four golds and one silver for campaigns including a multi-channel, multi-language B2B PR campaign for IMI, an attention-grabbing, sales boosting social campaign for Flaming Grill, and the 2025 launch of DreamToys, which surpassed every target set and contributed to a significant sales uplift of the featured toys in the peak Christmas trading period.
Jane Ainsworth, managing director, said: “Working in PR and social is always busy and there’s rarely time to pause and truly reflect on achievements. I’m so proud of our team and it is wonderful to see the breadth of their talents, from strategic international campaigns to creative social that delivers real business impact, celebrated like this.
“Congratulations to the other winners and to the CIPR Midlands team for creating an event to showcase the creative work being done across the Midlands. We’re very happy to have been part of the inaugural CIPR Midlands Awards and coming away with six trophies certainly made it a night to remember.”
In total, WPR won:
- Gold: best consumer campaign – DreamToys (Toy Retailers Association)
- Gold: best media relations campaign – DreamToys (Toy Retailers Association)
- Gold: best social media campaign – Bring Back Challenges (Flaming Grill)
- Gold: best international campaign – The Road Ahead (IMI)
- Silver: best event/launch/activation – DreamToys (Toy Retailers Association)
- Large agency of the year
In the impressive surrounding of the book rotunda at Birmingham library, the winning campaigns, agencies and teams for the CIPR Midlands Awards were announced to a crowd of the Midlands’ PR, social media and communications professionals. Earlier this year, the PRWeek awards league table revealed that WPR is one of the UK’s most award-winning agencies.