From delivering award-winning, creative campaigns to executing sophisticated media buying plans, we cover all aspects of social media marketing.
Above all, we recognise that social media is no longer just a brand awareness and engagement tool. We put business objectives at the core of our social media strategies, and base our KPIs solely on ROI.
The Right Connections
As a Facebook, Instagram, Twitter, Pinterest, LinkedIn, Snapchat and Google account-managed agency, we speak almost daily with contacts across these platforms to understand any channel updates before they go live. We regularly submit project briefs to our account managers, and frequently work with Google, Facebook and Twitter on joint proposals to ensure campaigns are fully optimised and best placed to meet client objectives.
We have priority access to new advertising products, and are able to trial new formats before they are launched to the global marketplace. Whether clients are looking to buy on reach and frequency, or on an auction basis, we’re experienced media buyers and will recommend the right platform and objective to suit any brief.
As an account-managed agency, we have access to the latest targeting options across platform and third-party data. We work closely with clients to match audience personas and segmentations including mosaic profiling and Experian data to target life time value customers.
Reporting social is no longer about follower numbers and engagement rates; it’s about driving revenue and lead generation. We measure sales and revenue direct from social, using the latest pixel tracking technology and attribution modelling. We also measure and quantify quality sales leads, working closely with clients to understand the true value of a lead.
Facebook has predicted that, by 2020, all social content will be video. From large-scale productions to cost-effective moving assets, we specialise in creating ‘thumbstoppable’ content, helping brands to gain wider reach.
Content is King
We have a team of dedicated social media copywriters who, on a B2B level, establish our clients as credible thought leaders, combining social content with white papers and reports to drive traffic and leads. From a B2C perspective, we deliver creative, integrated campaigns designed to capture consumer interest and meet commercial goals.
Eyes and Ears
To ensure feeds are authentic, relevant and engaging, each of our clients has an allocated community manager who acts as the eyes and ears of their brand on social. They interact with customers, and network with the key influencers shaping the sector, increasing engagement and sentiment across both owned and third-party social channels.
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