Our Work

No Mean Feat

The No Meat Company

5 national hits

26 regional hits

The Challenge

To raise awareness of The No Meat Company products as affordable and tasty alternatives to traditional meat.

Specifically, the campaign needed to communicate the brand’s understanding that it can be difficult to choose options that are better for you and the environment during the cost-of-living crisis – while also sharing a more commercial message supporting the Ultimate Burger’s promotional discount in Iceland.

The Idea

With plenty of media interest in topics of affordability, we wanted to lean into this angle, helping savvy shoppers get the best value plant-based products.

We partnered with money saving influencer, Lynn Beattie (aka Mrs Mummypenny), to devise 10 top tips for saving money on your weekly food shop, from checking the cost per 100g, to switching to meat alternatives.

The tips were supported by research around the nation’s shopping habits, demonstrating how many had changed the way they shop for food since the cost-of-living crisis began. An engaging video at Lynn’s home supported the research and offered added guidance for saving money on their weekly shop.

The Results

Our story landed well with the media, generating:

  • 5 national hits including in The Sun, The Mirror and The Express
  • 26 regional hits
  • 2 consumer articles
  • 100% of coverage included the campaign key messages

100%key message inclusion