Festive Photo Packages

To raise local awareness of PHOTO by Fujifilm photography experiences in Primark Birmingham and Manchester.

Our objective was to create a bank of content for activation across Fujifilm and Primark’s social channels, encouraging local families to book an in-store experience in the run up to Christmas.

With limited media interest in photo experiences, we knew we needed to deliver the commercial messaging via a different channel.

For cost-efficiency and audience relevance, we targeted family micro influencers based within a one-hour drive of Birmingham and Manchester.

To ensure a spread of content across Instagram and TikTok, we invited creators to try out the festive photo experience, positioning it as a great early gift for loved ones.

With a tight delivery brief to highlight key messages, we then selected the best performing creator content and amplified it across paid channels.