Warner Leisure Hotels
To make sure that Warner Leisure Hotels’ festive breaks were front of mind for Generation X at Christmas.
Specifically, we were tasked with illustrating why Warner hotels are the perfect place to unwind, and achieving coverage in the key national titles consumed by the target audience.
We recognised that while Christmas is a time of festive fun, it can bring with it a lot of chores and stress. This is especially true for Generation X who, as the sandwich generation, are juggling work, caring responsibilities and busy lives.
So, we polled 2,000 members of the British public to find out just how much stress they were expecting to experience, and asked is it “the most stresstive time of the year”?
Having uncovered the most stressful aspects of the Christmas build-up – from choosing meaningful gifts to putting up the decorations – we presented Warner’s December and January breaks as the perfect antidote.