Engineering and Manufacturing PR
At WPR we are steeped in manufacturing and engineering. There is nothing we love more than to get out on site to talk to a manufacturing director, the MD of an engineering subcontractor or a process engineer. In our view, PR in engineering involves using these opportunities to seek out the product features and best practice advice that brands can use to really help the industry’s professionals to excel in their day-to-day roles.
Our technical expertise
We’re as comfortable with technical subject matter as we are spending time in the plant rooms, factories, and processing facilities at the heart of our clients’ manufacturing businesses. From 5-axis machining through to Industry 4.0 and artificial intelligence, we’ve tackled highly-technical subject matter and brought it to life in the form of customer interviews, video case studies, and industry white papers that tell a compelling story.
We’ve marketed products and services such as machine tools, automation systems, robotics, steam systems, pumps and food processing equipment. Our expertise stretches from drives, through to motion control, process instrumentation, check-weighing and condition monitoring. By working with manufacturers known around the globe, we’ve been able to devise campaigns aimed at engineering sectors such as chemical, mechanical, civil, and plant.
The majority of our manufacturing and engineering PR campaigns have seen us get out on site, spend time in factories, interview subcontractors, and even represent our clients at esteemed trade shows around the globe. From there, we create compelling content designed to demonstrate real thought leadership and prompt engagement with the brands we work with. Whether that content is published in the trade media, shared on social media, or used to attract a specific target audience to a brand’s website, our ultimate aim is to get the right message in front of the right people in order to provoke a response.
Standout manufacturing and engineering campaigns
We’ve worked for Yamazaki Mazak, one of the world’s largest manufacturers of machine tools, for a decade. We’ve educated the food processing sector on the importance of using clean steam. We’ve used LinkedIn to Drive ROI from a high-profile trade show and even used content marketing to place a food processing specialist at the forefront of the debate about productivity in poultry processing.
PR that prompts action
Crucially, we generate sales leads. The content we produce is leveraged online and offline, placed in front of decision-makers on the channels they read, watch, or listen to most frequently. From generating coverage in the trade media to prompting engagement and website traffic via LinkedIn to Google, Facebook and YouTube, we create content that encourages industry professionals to take action.