Food and Drink PR
WPR’s award-winning food and drink PR team love everything about food and drink – preparing it, cooking it, eating it and drinking it, but most of all, getting other people talking about it. Our impressive track record as a food PR agency stretches right back to WPR’s earliest days, when food and beverage brands were some of our very first clients.
Today, we are well known for our ability to whet an audience’s appetite, which is why we have won multiple awards for our food and drink PR campaigns. Passionate about the sector, we know this competitive marketplace is an area where the right mix of ingredients makes all the difference.
Our Work for Food and Drink Clients
Over the past three decades, we have worked with some of the industry’s biggest names, including Kellogg’s, Typhoo, Cadbury Fingers and WKD. In this fascinatingly diverse sector, our food and drink clients have ranged from major international brands to niche specialist producers, but they all share a hunger for share of voice in a crowded media landscape.
Our work has seen us launch new products to market, increase brand awareness and support sales growth. We’ve delivered a 20% increase in brand awareness bringing plant-based food to flexitarians, made gin sales shoot up by 59% and caught the attention of Twitter as we attracted a new generation of healthy snackers.
Our Approach to Food and Drink PR
We believe our knowledge of the food and drink industry combined with our ability to devise creative integrated campaigns is the perfect recipe for success. The first step is always to understand the audience, making sure we know how they consume media and the channels that will connect our client brands with them.
This insight-led approach allows us to develop creative content that not only captures attention and starts conversations, but also converts to deliver meaningful results. From national press coverage and placement on some of the biggest shows on TV – including The Great British Bake Off, Saturday Night Takeaway, Sunday Brunch, This Morning and many more – to influencer campaigns reaching millions, we keep our approach as fresh as our clients’ products.
If that’s whetted your appetite or tickled your taste buds, we’d love nothing more than to give you some food for thought…
Want to Find Out How We Can Help You?
Looking for a food and drink PR agency? Get in touch by emailing us at firstname.lastname@example.org or give us a call on 0121 456 3004. We’d love to hear from you.