Retail PR

Welcome to WPR

WPR is a multi-award-winning retail PR agency. Our work has won national and international acclaim, cementing our status as one of the UK’s most forward-thinking PR agencies. We pride ourselves on giving clients a quantifiable return on their investment – which is why we have won more than 80 consumer PR awards in the last 10 years.

Retail PR Specialists

At WPR our award-winning retail PR team is passionate about this dynamic, rapidly-evolving sector.

Few sectors have experienced change as dramatic as the shifting retail landscape of recent years. Meeting the needs of today’s digital-savvy consumer, and adapting to an omnichannel shopping experience, is creating new challenges for retail brands. To build brand loyalty and connect with customers at every touchpoint on their buying journey, you need an approach that cuts through the noise.

Whether promoting products, opening branches, encouraging customers through the doors of bricks and mortar stores, or driving traffic to an ecommerce site, our retail PR team keeps the footfall flowing and the tills ringing – on the high street and online.

Our Work for Retail Clients

In the last decade alone, we’ve launched 1,500 stores and worked with some of the best-known names on the high street. Supporting clients including national chains, luxury goods retailers, homeware specialists and destination shopping centres, we’ve developed compelling ideas to open hearts, minds and wallets.

In this competitive field, with brands fighting for every inch of space, creative angles and attention-grabbing content are essential to capture media and consumer interest. Our retail PR campaigns have seen us stage the world’s first Hand Catwalk, celebrate Christmas in July for Oxfam, and lead the national conversation as customers returned to the British high street post-lockdown.

Our Approach to Retail PR

From brand awareness and branch openings, to increasing seasonal sales, our experienced retail PR team will find the perfect way to display your wares. We begin by making sure we understand your customer, identifying where and how they consume media to make intelligent choices about the channels which will deliver the strongest results.

Our breadth of in-house capability spans not only retail PR but also social media, SEO and paid media, meaning we can develop an insight-led, integrated approach tailored to fit your brand like a glove. Whether we’re securing coverage on BBC Breakfast, Sky News, This Morning or Good Morning Britain, making a splash in the national press or shaping influencer campaigns, we create powerful content which converts to meaningful, measurable results.

Want to Find Out How We Can Help You?

Shopping around for a retail PR agency? Get in touch by emailing us at info@wpragency.co.uk or give us a call on 0121 456 3004. We’d love to hear from you.

 

Our Clients