Crisis-Ready in 12 Weeks
Instagrid
The Challenge
To develop a single, board-ready crisis plan to cover day-to-day operational risk for portable power supply provider Instagrid.
The leadership team wanted clear governance, defined escalation routes, and practical tools they could pick up under pressure, built around the business itself rather than a generic template.
The Idea
We built a full crisis plan covering governance, escalation, and a crisis communications framework, backed by ready-to-use templates for the moments that matter most, including SITREPs, decision logs, holding statements, and stakeholder maps.
Rather than starting from a generic template, we developed more than 20 scenarios drawn from Instagrid’s own risk landscape, stress-testing the plan against the situations the business could feasibly face.
Then we delivered a high-level media training session for the executive team, enhancing spokesperson confidence and messaging discipline, before presenting the finished plan to Instagrid’s senior leadership team.
The Results
The plan was adopted by Instagrid’s senior leadership team and is being made ready for activation.
The business now has a clear command structure, defined roles, and a communications framework worked out in advance, not while a crisis is unfolding, alongside an executive team trained and ready to represent Instagrid in a crisis.
Working with WPR, we went from brief to a board-ready crisis plan in a matter of weeks. The team moved at real pace, stayed responsive whenever we needed them, and brought genuine crisis-communications expertise at every stage. It’s been an excellent collaboration and we’re delighted with the result.
Rubén Puerta, marketing manager
INSTAGRID