Ecommerce Performance Marketing
The Wood Flooring Co.
196% INCREASE IN ORDERS
293% INCREASE IN REVENUE
To improve the performance of The Wood Flooring Co’s digital marketing activity across paid media.
In particular, we needed to improve the efficiency and ability to scale the brand’s path to market, which involved charging for premium wood floor samples and a manual follow up process.
We initially launched full funnel paid social alongside PPC campaigns to drive sample purchases. This drove a sales uplift, but we believed a more significant increase in monthly revenue was achievable.
After a full audit of the brand’s website, we demonstrated that a crucial step was removing the charge for product samples.
Having adjusted our paid media strategy to support the new approach, we then added a win-back cycle, nudging users who had received a free sample via social, PPC, and email to convert them into customers.
The new approach quickly delivered significant year on year improvements in performance:
- 345% increase in visits
- 196% increase in orders
- 293% increase in revenue
- 42% increase in customers
- 32% increase in average order value