Electrolux Professional: Ongoing PPC and GDN Activity

The Challenge

To develop and improve the number of tangible sales leads for Electrolux Professional via PPC and Google Display.

 

The Idea

We developed a Google Ads strategy to eliminate waste in Electrolux Professional’s paid media spend, with a specific focus on growing conversion enquiries exponentially over time.

The approach took learnings from past PPC campaigns, including keyword and ad performance, using insights as a foundation on which a new keyword targeting strategy could be built.

To keep conversion numbers strong, we worked closely with Electrolux Professional to ensure landing pages and call-to-action contact forms were optimised.

By using Dynamic Search Ads via the Google search network, we constantly explored the potential for new keywords and additional targeting areas, ensuring we exploited every opportunity for growth.

 

The Results

Without any increase in account spend during 2020 and 2021, we generated:

  • 29% increase in visitors
  • 47% increase in leads
  • 31% reduction in cost per conversion