Wherever you sit in the food and beverage supply chain, WPR understands the issues that make the foodservice industry tick. From ingredients to operators, kitchen equipment, and everything in between, our knowledge, experience and contacts will get you noticed in the foodservice and retail B2B sectors.
A recipe for PR success
Our foodservice PR team blends the best of B2B and consumer PR with digital marketing and social media to deliver campaigns that really pack a punch. As a result, we’ve cooked up a storm for some of the biggest names in the business.
We understand the diverse nature of the foodservice industry, from chefs running fine dining restaurants, to contract caterers feeding the masses. This means we can make sure we reach out to your brand’s core target audience with a relevant message designed to make a real impact. Our campaigns have covered topics including the quest for culinary excellence in the fine dining industry, what businesses should look for in an in-house staff restaurant, and even how to go about buying a commercial dishwasher.
Most importantly, our channel-neutral approach to digital PR means we identify and use the channels we know will prompt a response from your intended prospects. That could mean using Facebook to reach out to chefs working around the clock, or LinkedIn to target senior procurement executives at national restaurant chains. Thanks to our in-house search expertise, we also create content designed to respond to common search queries and entice users to your brand’s own website.
Clients include commercial kitchen equipment manufacturers like Electrolux Professional, FMCG brands such as Fry’s Family Foods and Beverage Brands, and contract caterers such as Olive Catering Services.
But we’re not all about big brands. We’ve also given a voice to some of the smallest, putting them alongside, and often ahead of, big-hitting competitors in the food and drink industry. We do that by aligning the companies we work with with the challenges and opportunities that get their customers talking, or keep them awake at night.
Our integrated communications campaigns have used the power of creative content, established trade media, and social media tactics to drive brand awareness and generate sales.
Mouth-watering foodservice PR campaigns
We’ve grown awareness of a bespoke cooking suite among Michelin-starred chefs and created a surge in organic website traffic for a commercial kitchen equipment manufacturer. We’ve secured blanket trade media coverage for a then-fledgling contract caterer. We’ve even generated national press coverage for a new range of chilled vegan products.
Whatever your PR needs, WPR provides all the right ingredients to help you lead the conversation in the world of foodservice.