Recent Coverage

Here is a snapshot of the national headlines and standout stories we secure for clients.

Day in, day out, we get the world talking about our clients, generating widespread media coverage across a huge variety of sectors, from hospitality to HVAC, foodservice to FMCG.

Below is just a snapshot of some of the national news articles we have delivered over recent months – spanning tabloids to broadsheets, TV to radio.

Platform

The Sun

Campaign

Working in the Dark

Date

9 March 2021

REHAU Windows

We surveyed 2,000 adults working from home about their makeshift offices, highlighting that a large proportion have no natural light and it affects their productivity.

The coverage went on to include key messaging from a REHAU spokesperson about the importance of windows in this context.

Platform

The Sun

Campaign

Working in the Dark

Date

9 March 2021

View Coverage
REHAU Windows

Platform

Metro

Campaign

Mother's Day

Date

7 March 2021

Beaverbrooks

We secured product placement coverage for Beaverbrooks ahead of Mother’s Day, including this round-up of gifts inspired by mums’ favourite Netflix shows on the Metro.

Platform

Metro

Campaign

Mother's Day

Date

7 March 2021

View Coverage
Beaverbrooks

Platform

Loose Women, ITV

Campaign

Reactive PR

Date

2 March 2021

Drayton Manor Park

Following the news that Chester Zoo had named a naked mole rat after Janet Street Porter, the Loose Women panellist announced on air she would much rather have a meerkat with her namesake. We reacted promptly to the comment, naming one of Drayton Manor Park zoo’s resident meerkats after the famous TV presenter and securing a five minute slot on Loose Women, complete with two brand mentions and posts from the show’s official Twitter account.

Platform

Loose Women, ITV

Campaign

Reactive PR

Date

2 March 2021

View Coverage
Drayton Manor Park

Platform

The Guardian

Campaign

Stamp Duty holiday extension

Date

24 February 2021

Adcocks Solicitors, on behalf of Birmingham Law Society

Following news that Rishi Sunak was set to extend the Stamp Duty holiday, WPR drafted a reactive legal comment to call for a tapering-off period, such as a paperwork deadline. In addition to securing a live interview with BBC Radio WM and coverage in key trade titles, our comments were included in The Guardian’s lead story on the issue.

Platform

The Guardian

Campaign

Stamp Duty holiday extension

Date

24 February 2021

View Coverage
Adcocks Solicitors, on behalf of Birmingham Law Society

Platform

Metro

Campaign

Relation-tips

Date

12 February 2021

Care UK

Ahead of Valentine’s Day 2021, we tapped into care home residents’ life experiences and asked them to share relationship advice for the younger generation. Margaret’s tip, ‘stay single’, along with other touching words of wisdom, took the internet by storm and generated 19 pieces of national coverage, alongside hundreds of regional articles.

Platform

Metro

Campaign

Relation-tips

Date

12 February 2021

View Coverage
Care UK

Platform

Hello!

Campaign

Mother's Day

Date

23 February 2021

Oxfam

We secured product placement coverage across a number of key national and consumer titles, including this article on Hello!

Platform

Hello!

Campaign

Mother's Day

Date

23 February 2021

View Coverage
Oxfam

Platform

Daily Record

Campaign

Lockdown Love Stories

Date

22 January 2021

Beaverbrooks

We launched a call-out for the nation’s most romantic lockdown love stories for Beaverbrooks ahead of Valentine’s Day, securing 28 pieces of coverage including this article on the Daily Record.

Platform

Daily Record

Campaign

Lockdown Love Stories

Date

22 January 2021

View Coverage
Beaverbrooks

Platform

The Sun

Campaign

Valentine's Day

Date

20 January 2021

Beaverbrooks

We drove awareness of Beaverbrooks’ diamond rings and jewellery for Valentine’s Day through product placement PR, delivering nine pieces of national coverage, including this article on The Sun.

Platform

The Sun

Campaign

Valentine's Day

Date

20 January 2021

View Coverage
Beaverbrooks

Platform

Huffington Post

Campaign

Veganuary

Date

16 January 2021

The Fry Family Food Co.

We secured coverage for the new Big Fry Burger through product sampling and media relations, including this Veganuary round up on the Huffington Post.

Platform

Huffington Post

Campaign

Veganuary

Date

16 January 2021

View Coverage
The Fry Family Food Co.

Platform

The Telegraph

Campaign

A Shining Light in Retail

Date

11 January 2021

Beaverbrooks

To cement Beaverbrooks as industry leaders and position the business as a shining light in the retail sector throughout the Covid-19 pandemic, we delivered 12 broadcast interviews and 39 national articles, including this piece in The Telegraph.

Platform

The Telegraph

Campaign

A Shining Light in Retail

Date

11 January 2021

View Coverage
Beaverbrooks

Platform

Metro News

Campaign

The Chandler Arms Pub at Chandler Court Care Home

Date

6 January 2021

Care UK

As the country went into into national lockdown again in 2021, forcing all pubs to close, one was still pulling pints – the Chandler Arms, located in Care UK’s Chandler Court care home. We made sure to share the story of this unusual care home addition with the nation.

Platform

Metro News

Campaign

The Chandler Arms Pub at Chandler Court Care Home

Date

6 January 2021

View Coverage
Care UK

Platform

The Mirror

Campaign

Veganuary 2021

Date

31 December 2020

The Fry Family Food Co.

To generate awareness of Fry’s range of meat free products and encourage people to sign up to Veganuary 2021, we created a spine-tingling vegan ASMR video of the UK’s number one female competitive eater tucking into plant-based dishes. We generated seven national news articles, including this piece in The Mirror.

Platform

The Mirror

Campaign

Veganuary 2021

Date

31 December 2020

View Coverage
The Fry Family Food Co.