The latest thinking and practical insight for marketers from WPR’s PR, social and paid media experts.
There’s a lot of discussion around B2B influencer marketing at the moment. So, what does it really look like and should you be doing it?
We’re entering the era of AI search and brand reputation has never been more important. Your secret weapon? PR.
Marketing teams are operating across more channels than ever. So how do you keep messaging consistent and campaigns aligned to build brand awareness?
Whether it’s a quirky consumer survey or an insightful industry whitepaper, market research can be a powerful tool for memorable PR campaigns.
Positive brand reputation is hard won and all too easily lost. So, how do you make sure you’re prepared for the unknown?
TikTok is no longer a platform just for trends and dances, it’s a robust search engine. So how do you optimise your content to reach your audiences?
WPR MD Jane recently joined the discussion panel at PRWeek’s Year Ahead event to explore what 2025 has in store – check out her summary of the key themes.
What are the marketing trends that will shape 2025? We don’t have a crystal ball but here are five trends we think the marketing world will be talking about.
It’s that time of year again…pour yourself a glass of something festive, put your feet up, and see if you agree with our list of the people and moments that defined 2024.
When we asked consumers about their spending plans for Christmas, we also explored their thoughts about what 2025 will hold. Find out what they told us here…
We’re passionate about working in PR and social. Here are our tips for breaking into this fantastic industry.
Consumers are actively using online ads for Christmas shopping inspiration and it isn’t too late to refine your paid social strategy to maximise performance for your brand this festive season.