Reading Room

Sit back with a glass of something and enjoy a trip down memory lane as Tom shares his heroes and villains of the year.

In the critical early hours of a crisis, what you say, and how you say it, can make all the difference. Here are three principles to help you shape a robust crisis comms strategy.

We’ve been looking into what influences B2B decision makers when they’re researching products and services.

If the most valuable insights exist just outside our field of vision, are we – as marketers – being brave enough in how we approach testing?

School’s out and our favourite celebrities and politicians have fled to more exotic climes for sun, sea…and silly season!

There’s a wealth of accessible inspiration and information for marketing pros in the form of podcasts – here’s a round up of some of our favourites.

Think that face-to-face journalist and PR relationships are a thing of the past? Think again.

In a world where it sometimes feels like technology is taking over, connectivity and a more human touch can yield real benefits.

There’s a lot of discussion around B2B influencer marketing at the moment. So, what does it really look like and should you be doing it?

We’re entering the era of AI search and brand reputation has never been more important. Your secret weapon? PR.

Marketing teams are operating across more channels than ever. So how do you keep messaging consistent and campaigns aligned to build brand awareness?

Whether it’s a quirky consumer survey or an insightful industry whitepaper, market research can be a powerful tool for memorable PR campaigns.