1. Keep it short With video, less is more. 15-60 seconds is ideal on the likes of Facebook, Instagram and Twitter. LinkedIn is different. Our contacts at LinkedIn tell us that users on their platform are willing to watch for longer, with drop-off rates occurring later in the video. With this in mind, videos on […]
“A company’s LinkedIn real estate lies in its employees”. This is the message that LinkedIn keeps hammering home to us whenever we speak to them. Ramping up our clients’ employee presence is therefore something we’ve been encouraging and the statistics speak for themselves. In fact, the figures suggest that employee pages can increase the reach […]
While very much seen as the go-to B2B channel, there is a place for a certain kind of B2C marketer on LinkedIn. But, before launching yourself in, a few things should be borne in mind. 1. Is the audience there? Consider if your audience is likely to spend their time on the platform. As […]
Scroll to the bottom of many B2B company webpages and you will see a list of different social media channels, ranging from the obvious, LinkedIn and Twitter, through to choices which induce a fair amount of head-scratching, namely Pinterest, Instagram and WhatsApp. With social media we take a quality over quantity view – i.e. do […]
With over 90% of brands now on social, and between them spending over $13billion per quarter with Facebook alone, the clamour for consumers’ attention on the platform has never been greater. It’s a pay-to-play platform and, if you are going to part with hard cash to get your messages heard, you’ve got to be […]
Five years ago, ask anyone what kind of person spends their time on LinkedIn, and they’ll say “recruiters”. Fast forward five years and this is far from the case, but old misconceptions have a habit of not dying off. I’ve sat in plenty of meetings where the very people who should be using it – sales reps, […]
According to a late 2017 report by the Pew Research Center, 67% of adults now get their news from social media feeds, up from 62% at the beginning of 2017. The truth is evident. Your PR agency landing a piece of coverage online and hoping a consumer will stumble across it is no longer enough. […]
You may have heard about the enigmatic pixel, a piece of HTML code inserted into the back end of your website. You can use them on Facebook, Twitter and LinkedIn, and they offer brands a number of benefits – here they are in a nutshell: 1. Retargeting, retargeting, retargeting For any social ad we […]
It’s a question we are being asked more and more: ‘Is Facebook a B2B channel?’ Unfortunately, the answer isn’t a simple one, in fact the answer we are giving more often than not is ‘maybe’. Here are the pros and cons for B2B marketers considering Facebook as a key part of their marketing communication mix: […]
Attending trade shows is expensive, with some B2B marketers having cut them entirely from their marketing plans. However, the recent MACH exhibition at the NEC was highly successful for a number of our clients, and the Machine Tool Association’s own visitor numbers claimed a five per cent increase in attendance. So, if trade shows remain […]
If Facebook Live isn’t part of your social strategy, it really should be. For starters, Facebook will prioritise Live in newsfeeds, with most of your followers receiving a notification when you go live. With around 1% of followers seeing other organic content, Facebook Live gives you unparalleled levels of ‘free’ reach. It also gives you […]
Unless you live on the moon, you’ve probably noticed that it’s been a difficult couple of weeks for Facebook. We’re not here to judge (we’ll leave that to the US Congress), but we can confirm that there are six changes that will affect how brands use Facebook – and they look something like this: […]
