Following a year when it felt like we had more than enough scares in real-life without Halloween adding to the fear, we’re all more than ready for a bit of seasonal silliness this year. So, before we tuck into the bonfire night toffee apples and start eating the advent calendar chocolates, let’s kick off with […]
Instagram chief Adam Mosseri recently proclaimed that “Instagram is no longer a photo-sharing app”. It’s a mistake for brands to overlook statements like this because when a declaration is made, algorithm changes will surely follow. In this case, video content will be prioritised on already-competitive newsfeeds, pipping any static images to the post in terms […]
It feels as if we shouldn’t still be talking about this in 2021 but, despite the fact we know that any meaningful marketing strategy should include a social strand, investment in social content has been slow to catch up in some sectors. The truth is brilliant content that captures attention and converts into tangible results […]
Apple’s “app tracking transparency” update prompted a collective sigh from marketers across the country. The update gives Apple users on iOS 14.5 or above the choice to opt out of digital platforms tracking their online activity. It means applications such as Facebook are required to ask for users’ consent before their data can be monitored […]
Changing user behaviours during the pandemic have seen social media companies seize the opportunity to innovate, offering more features and formats than ever before in a bid to entice users to spend longer on their platforms. Our senior social media strategy director, Alex Mansell, takes a look at the latest Instagram updates to launch and […]
Having already introduced Polls, Stories and Events to the platform in 2020, LinkedIn isn’t stopping there. While national lockdowns will have largely contributed to the platform’s recent growth, it’s the release of exciting new capabilities that keeps users coming back for more. Indeed, the latest quarterly financial statement from parent company Microsoft references session increases […]
Given the year we’ve had, it might seem optimistic to be making any predictions for the year ahead. No one could have guessed how unusual 2020 would turn out to be, with today’s world unrecognisable to the one left behind on 31 December 2019. But it’s not just the pandemic that’s shaken our belief in […]
December 2019 will be remembered for playing host to a fierce general election. The timing was unprecedented in modern times, with the last winter vote having taken place almost 100 years ago, both journalists and psephologists wondered how the unusual date might affect campaigning which, until recent times, had predominantly relied on leafleting and door-to-door […]
Workplace by Facebook isn’t new. It was first announced way back in 2015, with a wider rollout in 2016, but recent months have seen Facebook up the ante in terms of marketing the platform. Chances are, if you are a business owner, HR manager or company director, you will have seen an ad or two […]
1. Keep it Short With video, less is more. 15-60 seconds is ideal on the likes of Facebook, Instagram and Twitter. LinkedIn is different. Our contacts at LinkedIn tell us that users on their platform are willing to watch for longer, with drop-off rates occurring later in the video. With this in mind, videos on […]
“A company’s LinkedIn real estate lies in its employees”. This is the message that LinkedIn keeps hammering home to us whenever we speak to them. Ramping up our clients’ employee presence is therefore something we’ve been encouraging, and the statistics speak for themselves. In fact, the figures suggest that employee pages can increase the reach […]
While very much seen as the go-to B2B channel, there is a place for a certain kind of B2C marketer on LinkedIn. But, before launching yourself in, a few things should be borne in mind. 1. Is the Audience There? Consider if your audience is likely to spend their time on the platform. As […]
