Why Marketers Should Pay Attention to the Rise of Social E-Commerce…and Four Ways to Make It Happen
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Why Marketers Should Pay Attention to the Rise of Social E-Commerce…and Four Ways to Make It Happen

This month Twitter introduced Shops, following in the footsteps of Facebook, Instagram, Snapchat, TikTok and Pinterest. But the trend towards social commerce has been growing steadily over the past few years. The pandemic supercharged the shift to online shopping, as birthdays, anniversaries and Covid-commiseration packages were purchased and posted in the absence of in-person shopping. […]

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