People’s attention spans are apparently getting shorter. We’re told there’s now too much information for people to engage with, understand and interpret in any meaningful way. And the chances of holding someone’s interest online for longer than a few seconds is incredibly difficult, if not impossible. Research appears to corroborate this idea. A 2019 study […]

SEO has long been shrouded in mystery. We’ve heard it described as a “dark art”, the “wild west” and “all cloak and dagger”, but it needn’t be any of that. For many marketers, especially those in niche industries, getting the basics right will have a vast impact on their positions on the search engine results […]

A few years ago, no one was searching Google looking for information on digital PR. This year, thousands of people have typed that phrase into their search bar, with no sign that interest is set to dwindle any time soon. Certainly, from our perspective, we’ve had more digital PR enquiries during the last five months […]

They’re not just customers, they’re people with different personalities, needs and buying triggers, and the content you produce needs to reflect that. All-too-often we see very generic content being used that is failing to hit the ‘hot buttons’ that encourage potential customers to turn interest into an actual sale. Now, that doesn’t mean that you […]

The focus with content marketing is increasingly on the delivery channel, be it LinkedIn, YouTube or Facebook. Much time is spent developing customer personas and identifying where, online and offline, potential customers go for information. However, this focus on delivery often means that there is insufficient time spent on creating quality content that can engage […]