Reading Room

TikTok is no longer a platform just for trends and dances, it’s a robust search engine. So how do you optimise your content to reach your audiences?

What are the marketing trends that will shape 2025? We don’t have a crystal ball but here are five trends we think the marketing world will be talking about.

When we asked consumers about their spending plans for Christmas, we also explored their thoughts about what 2025 will hold. Find out what they told us here…

Marketing has its fair share of confusing terminology. So, here’s our explainer about what distinguishes earned, owned and paid media – and how the evolving media landscape is blurring boundaries.

Over the coming weeks, we’ll be looking at the detail of our recent research into consumer sentiment ahead of Christmas 2024. Check out five key findings.

Our latest research explores how UK consumers are feeling about their finances ahead of Christmas 2024 and where they’re planning to spend, and save, this year.

The full impact of the cookieless future hasn’t yet been felt in PPC and GDN, so now is the time to plan for what’s coming.

We’re just 12 months away from a major change to how marketers can collect and analyse website data. Read our summary of what you need to know – and do – now.

People’s attention spans are apparently getting shorter. So what role does long-form copy have in your B2B marketing and PR strategy?

We’ve heard SEO described as a “dark art”, the “wild west” and “all cloak and dagger”, but it needn’t be any of that.

We’ve seen demand for digital PR go through the roof in recent months. What is it, who needs it and why?

Are you producing generic content that hasn’t made an impact with your key audiences? Learn how to spot ‘hot-button’ topics and create compelling content.