Reading Room

We all know that people are using social platforms for search but how do you tap into the potential for this without compromising creativity and brand voice?

What does 2026 have in store for marketers? As we head into the new year, here are seven marketing predictions.

Make sure you’re maximising Instagram visibility with these essential steps.

We’re somehow already over halfway through 2025. So what we learnt on social so far this year, and how will it influence marketing strategies in the coming months?

There’s a wealth of accessible inspiration and information for marketing pros in the form of podcasts – here’s a round up of some of our favourites.

We’re entering the era of AI search and brand reputation has never been more important. Your secret weapon? PR.

TikTok is no longer a platform just for trends and dances, it’s a robust search engine. So how do you optimise your content to reach your audiences?

What are the marketing trends that will shape 2025? We don’t have a crystal ball but here are five trends we think the marketing world will be talking about.

When we asked consumers about their spending plans for Christmas, we also explored their thoughts about what 2025 will hold. Find out what they told us here…

Marketing has its fair share of confusing terminology. So, here’s our explainer about what distinguishes earned, owned and paid media – and how the evolving media landscape is blurring boundaries.

Over the coming weeks, we’ll be looking at the detail of our recent research into consumer sentiment ahead of Christmas 2024. Check out five key findings.

Our latest research explores how UK consumers are feeling about their finances ahead of Christmas 2024 and where they’re planning to spend, and save, this year.