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Five Reasons Long-Form Content Is Key for B2B
  • PR
  • Search

Five Reasons Long-Form Content Is Key for B2B

By Tom Went on 28th September 2021

People’s attention spans are apparently getting shorter. We’re told there’s now too much information for people to engage with, understand and interpret in any meaningful way. And the chances of holding someone’s interest online for longer than a few seconds is incredibly difficult, if not impossible. Research appears to corroborate this idea. A 2019 study […]

The First Six Steps to SEO Success
  • PR
  • Search

The First Six Steps to SEO Success

By WPR on 25th September 2019

SEO has long been shrouded in mystery. We’ve heard it described as a “dark art”, the “wild west” and “all cloak and dagger”, but it needn’t be any of that. For many marketers, especially those in niche industries, getting the basics right will have a vast impact on their positions on the search engine results […]

Digital PR: The Eight Questions We Are Always Asked
  • PR
  • Search

Digital PR: The Eight Questions We Are Always Asked

By Jane Ainsworth on 5th June 2019

A few years ago, no one was searching Google looking for information on digital PR. This year, thousands of people have typed that phrase into their search bar, with no sign that interest is set to dwindle any time soon. Certainly, from our perspective, we’ve had more digital PR enquiries during the last five months […]

Use Personas to Guide Your Content and Key Messages
  • PR
  • Search
  • Social

Use Personas to Guide Your Content and Key Messages

By Tom Leatherbarrow on 10th January 2018

They’re not just customers, they’re people with different personalities, needs and buying triggers, and the content you produce needs to reflect that. All-too-often we see very generic content being used that is failing to hit the ‘hot buttons’ that encourage potential customers to turn interest into an actual sale. Now, that doesn’t mean that you […]

Work Backwards to Create Great Content
  • PR
  • Search
  • Social

Work Backwards to Create Great Content

By Tom Leatherbarrow on 13th December 2017

The focus with content marketing is increasingly on the delivery channel, be it LinkedIn, YouTube or Facebook. Much time is spent developing customer personas and identifying where, online and offline, potential customers go for information. However, this focus on delivery often means that there is insufficient time spent on creating quality content that can engage […]

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