Reading Room

The full impact of the cookieless future hasn’t yet been felt in PPC and GDN, so now is the time to plan for what’s coming.

We’re just 12 months away from a major change to how marketers can collect and analyse website data. Read our summary of what you need to know – and do – now.

People’s attention spans are apparently getting shorter. So what role does long-form copy have in your B2B marketing and PR strategy?

We’ve heard SEO described as a “dark art”, the “wild west” and “all cloak and dagger”, but it needn’t be any of that.

We’ve seen demand for digital PR go through the roof in recent months. What is it, who needs it and why?

Are you producing generic content that hasn’t made an impact with your key audiences? Learn how to spot ‘hot-button’ topics and create compelling content.

Too much focus on delivery can mean insufficient time spent on creating quality content to engage an audience. Try working backwards, starting from customers’ pain points and creating content to relieve that pain.