Bosch Rexroth: Factory Ergonomics
To promote the Bosch Rexroth factory ergonomics offering and raise the issue of improved ergonomics in the manufacturing environment.
Rather than the employee wellbeing angle, which lacked a commercial hook for business, we focused on the productivity and quality benefits of factory ergonomics. We developed a 3,000-word white paper on the issue and drove traffic to the website using PR, social (chiefly LinkedIn) and PPC.
- We delivered 500+ downloads from the Bosch Rexroth website, against a target of 250
- This resulted in a 24% jump in web traffic alone in the first week of the white paper going live
- Subsequent sales leads came from production or quality engineers at: Sellafield, Rolls-Royce, Alstom, Atkins and Doncasters
- PRCA DARE
- Best Technology, Trade and B2B
- CIPR PRIDE Awards
- Best External Publication (silver)
- Fresh Awards
- Freshest Use of Print Media (silver)