Bosch Rexroth: Factory Ergonomics

The Challenge

To promote the Bosch Rexroth factory ergonomics offering and raise the issue of improved ergonomics in the manufacturing environment.

 

The Idea

Rather than the employee wellbeing angle, which lacked a commercial hook for business, we focused on the productivity and quality benefits of factory ergonomics. We developed a 3,000-word white paper on the issue and drove traffic to the website using PR, social (chiefly LinkedIn) and PPC.

 

The Results

  • We delivered 500+ downloads from the Bosch Rexroth website, against a target of 250
  • This resulted in a 24% jump in web traffic alone in the first week of the white paper going live
  • Subsequent sales leads came from production or quality engineers at: Sellafield, Rolls-Royce, Alstom, Atkins and Doncasters

 

The Awards

  • PRCA DARE
    • Best Technology, Trade and B2B
  • CIPR PRIDE Awards
    • Best External Publication (silver)
  • Fresh Awards
    • Freshest Use of Print Media (silver)