Link building is, as the name suggests, the process of getting other websites to link back to yours. It’s a vital part of the SEO armoury, because the quality and volume of these links are a signal to Google that your website is a quality resource.
As a result, sites with more backlinks, especially from websites with a high domain authority (DA), tend to perform better on the search engine results pages (SERPS) than those with fewer sites linking to theirs.
At WPR, we have a proven track record in delivering backlinks from sites with a high DA (40 or more) – from the likes of BBC, MailOnline, Buzzfeed, UNILAD, LADbible, to name but a few.
The digital PR case studies below detail some of our most recent link building work for clients including Sekonda, Oxfam, Greene King, Endsleigh, Baxi, Beaverbrooks and Robert Welch.
REHAU
We positioned REHAU as experts in the field of building legislation and design standards, exceeding ambitious targets and delivering over 300 high-quality leads.
ACO
We integrated PR and social media activity to target a niche audience, exceeding report download targets by 200%.
Redrow Homes
We discovered Brits want to know about nature and offered inspiration to boost wildlife in the spaces where we live, delivering over 40 pieces of coverage.
Wise
We discovered the UK’s most scenic delivery route and achieved 12 national media hits
Fujifilm
We highlighted the benefits of professional photo printing and attracted 1,200+ professional photographers to try Fujifilm’s service
Camping In The Forest
We partnered with the ‘Boy in the Tent’ and secured an 88% backlink rate.
WKD
We promoted WKD’s official partnership with Love Island 2022, attracting the target Gen Z audience and delivering a 100% backlink rate
Camping in the Forest
We launched the UK’s first canine campsite and achieved 100% key message inclusion
Beaverbrooks
We uncovered the British public’s ‘love language’ and achieved a 96% backlink rate
Camping in the Forest
We searched for the UK’s most adventurous person over 40 and secured a 62% backlink rate from high domain authority websites
BHSF
We explored employees’ concerns about the big return to the office and generated a 71% backlink rate
My Home Move Conveyancing
We created a dream job which went viral, securing 115 pieces of national, international and regional coverage