Driving on Gas
Gas Vehicle Network
16k LinkedIn video views
£0.01 cost per view
To convince haulage companies of the financial benefits of switching their HGV fleets from diesel to renewable biomethane gas.
An awareness-driving campaign, we had to reach decision-makers in the HGV and transportation sectors and encourage them to help the UK achieve the Government’s target of net-zero CO2 emissions by 2050.
- Within weeks, the campaign had delivered 16,369 LinkedIn video views at an incredible £0.05 cost per view, against a platform benchmark of £0.20.
- Thanks to a strong video opening frame, and a tightly defined audience, we drove a 67.88% view rate on LinkedIn, against a KPI of 29.5%.
- On YouTube, we saw a £0.01 cost per view, against the YouTube benchmark of £0.10 – reaching nearly 30,000 people with a proven interest in transportation.
- Crucially, companies viewing the video included DHL, Transport for London, Kuehne & Nagel, Maersk, Hermes and XPO Logistics.